Looking pristine in white, the Casio Men's G-Shock White Atomic Digital Sport Watch's rugged functionality might surprise you. This watch begins with a prominent 50mm white resin case, which cradles its digital display. Features include: solar power, multi-band atomic timekeeping, shock resistance, LED backlight, world time, daily alarm with snooze, chronograph functionality and water resistance up to 660 feet (200 meters). A sleek white resin bracelet wraps around the wrist before fitting into a buckle clasp.
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.
Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, atomic timekeeping means the users never have to reset the time. Recently, Casio launched a series of Bluetooth watches that sync to the users cell phone to automatically update the time. Casio is always moving time forward.