Casio

Casio Men's GW6900A-7 G-Shock White Atomic Digital Sport Watch

• Tough solar power, multi-band 6 atomic timekeeping, shock resistant
• Full auto LED back light, world time
• Daily alarm with snooze, chronograph, 12/24 hr formats
• Water resistant up to 660 feet (200 M)

Product Description

Amazon.com Product Description

Looking pristine in white, the Casio Men's G-Shock White Atomic Digital Sport Watch's rugged functionality might surprise you. This watch begins with a prominent 50mm white resin case, which cradles its digital display. Features include: solar power, multi-band atomic timekeeping, shock resistance, LED backlight, world time, daily alarm with snooze, chronograph functionality and water resistance up to 660 feet (200 meters). A sleek white resin bracelet wraps around the wrist before fitting into a buckle clasp.

The Casio Story

With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatches Casio began with the basic question, ""What is a wristwatch?"" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Product Details

• Item Weight: 1 pounds
• Shipping Weight: 8 ounces (View shipping rates and policies)
• Shipping: This item is also available for shipping to select countries outside the U.S.
• ASIN: B00284ADB2
• Item model number: GW6900A-7
• Average Customer Review: 4.6 out of 5 stars  See all reviews (14 customer reviews)
• Amazon Best Sellers Rank: #9,130 in Watches (See Top 100 in Watches)

Customer Reviews

Most Helpful Customer Reviews

19 of 20 people found the following review helpful:

5.0 out of 5 stars Excellent G-Shock!, February 19, 2010

By 

Selcaa "Executive" (CA) - See all my reviews

Amazon Verified Purchase

This review is from: Casio Men's GW6900A-7 G-Shock White Atomic Digital Sport Watch (Watch)

This is my first G-Shock watch, and I must say I am very pleased and impressed with my purchase. For those of you who are looking to buy a G-Shock, I suggest you look into buying this one. Don't let the white color scare you, it looks a lot better in-person than in the pictures they provide here. Being a college student I decided I needed a decent watch to start keeping better track of time. I could have done this with a $20 watch from Target, but I wanted to treat myself to something a bit nice for a change, and something that could withstand my daily activities. (I'm also very athletic.) With that, I think I've made the right choice.

Here are some details about the watch:

Let's start with the straps. I haven't owned any other G-Shocks, but this G-Shock has straps that doesn't fully extend 180 degrees. Meaning it won't lay flat on a table like some of the traditional watches. It stays stationary in a position where it almost encompasses in a full circle without it fully coming together. There are no moving parts where the strap meets the actual watch head. Instead the straps themselves are flexible enough to bend and fit an individuals wrist. I like the way they did this because it feels secure in my hands and ultimately feels compact and well structured. The straps themselves seem to be made of good quality resin. It definitely doesn't have that 'cheap' feel to it. I love the detail they put into the buckle, where they imprinted: "CASIO, JAPAN" into the metal.
I believe there are enough holes in the strap to accommodate almost anyone's wrist; thick or skinny, unless you're some sort of body builder or someone who has huge wrist.

I like the actual size of the watch head. I'm 6 feet tall with a decent build and the watch matches me perfectly, no awkwardness or anything. The tiny letters that they imprinted on the inside of the watch might be an issue with people who can't see small print, but I believe once you get to use the watch and get accustomed to it. The buttons "MODE" button makes beeping noises every time it is clicked, which hardly bothers me at all. The instructions in the manual is easy to understand and follow, so setting up the watch and learning all of its functionality shouldn't be a problem for most people.
The back light does it job well. The button is easy to push and access. When you press it in the dark you can see the numbers clearly. The bezel around the watch has the words of what each button does engraved into it. I can only see a problem later in the future when you wear it around a lot and you get a bit of dirt into it, which honestly shouldn't stop you from buying this watch. The word "G-Shock" at the top of the bezel is also engraved and colored in dark purple, which is different from the "G" engraved into the back light button which is a lavender color. This difference is actually pleasing to look at and actually matches the watch well. The three circles that indicate the battery life, alarm settings, and the 'live-seconds-timer' also adds nicely to the look of the watch, and actually serves a purpose. On the back of the watch they have the metal covering that's engraved in letters.

I believe this watch has all the function it needs AND more to fulfill its duty as a multi-functional watch. I don't think anyone will be complaining about what it has and what it doesn't have. It simply has it all.

You also have to love the price they sell this watch for here on Amazon. It's a lot cheaper than buying it from the actual Casio G-Shock site, and you don't need to worry about it being fake like some of the ones they sell on eBay and such. I ordered this from the West Coast and it arrived from New York in less than 4 days.

UPDATE (4/6/10): I've had this watch for some time now (about a month and a half) and I still wear it daily. For the most part, the watch is exactly as it was when I first bought it. It's still white and grabs attention from people when I wear it. However, there has been a slight change in the color in some parts of the watch. For example, the underside of the watch band has gotten a little 'dirty' with slight discoloration, and by this I mean that its not as "white" as it used to be. It's very strange, but the outer top part of the watch band, which is the part that is mainly exposed to the outside world, is still relatively clean. I would have thought it would be the other way around..
I have experimented with cleaning the watch a bit using hydrogen peroxide diluted with water (30% hydrogen peroxide / 70% water), and it seems to clean the underside of the watch relatively well. It also works well in cleaning any minor dirt or spots the watch might get while worn. I've also tried cleaning the underside of the watch, and I must say it cleaned better than I expected! It still looks good and new!

I also want to let people know that I have on many occasions bumped my watch onto things (the first time I had a minor physical contact between my watch and another hard surface I freaked out HAHA) BUT do not worry. I like to think that I am a careful person, but there are times when I can get careless. Casio is known for its durability, especially G-shocks, and I can vouch that they create their products to withstand certain "physical abuse." To my utter delight, I have no known or visible scratch on the bezel of my watch, or the band of my watch, or the glass screen of my watch. So even with all those times I accidentally brushed my watch onto something, my G-shock still runs accurately and looks great!

UPDATE (10/9/10): I'm still wearing it! Overall the watch still looks the same as it did when I bought it. There are some very very tiny chips off of the paint on some of the edges of the watch, but it's hardly noticeable. I know for a fact that this came about because I've been handling the watch a bit more roughly (ex: quickly taking it off and throwing it on hard surfaces, bumping into things, etc.) Every time I go swimming at the beach or the pool, the watch seems to clean itself quite nicely, it gets whiter every time I do. I still grab attention from people during lecture or when I'm casually walking around. I've also noticed many other people wearing this exact watch both on TV and amongst my peers. I wear it wherever I go!

UPDATE (10/17/11): Still have this watch, and I still wear it everyday! The watch functions normally/perfectly, and my battery life is still on 'High'. Considering how much I wear this, it's still in great condition. It does have a few VERY small chips off the paint here and there, but it's hardly noticeable. The underside of the watch is also more discolored, (meaning it's not as white as it used to be) but that hardly bother's me at all. I still recommend this watch!

9 of 9 people found the following review helpful:

5.0 out of 5 stars Functional, Stylish Watch, January 29, 2010

By 

Thomas Miller "Observer" (Los Angeles, California United States) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Casio Men's GW6900A-7 G-Shock White Atomic Digital Sport Watch (Watch)

This is not my first G-Shock and it won't be my last. Casio is definitely on to something with their practical G-Shock line. I'm not sure how environmentally friendly the solar power aspect is, but it is quite freeing not to have to worry about replacing the batteries. For lack of a better word, the Atomic feature is cool - although I can't recall a situation in which I required the amount of accuracy it provides. The button that controls the light (the large "G" at the 6 o'clock position) is easy to use and find in the dark, an improved placement compared to previous 'shocks. The white case and band is attractive. Time will tell if it dirties or yellows easily. The only negative issue I have is with the seller. It was advertised as free shipping, but arrived postage-due.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Handsome, comfortable and ACCURATE!, March 12, 2010

By 

R. Messer "mr_wonderful" (Miami, Florida USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Casio Men's GW6900A-7 G-Shock White Atomic Digital Sport Watch (Watch)

This is really a very nice watch. Being white, you get a lot of folks taking notice. Anyway, the watch is easy to care for, totally accurate (with the "atomic" radio updates) and a pleasure to have. It's become my daily, knock-around watch. Controls are easy to understand too.