Casio

Casio Men's MDV301-7AV Analog White Resin Dive Watch

• Quality Japanese-Quartz movement
• Protective Mineral crystal protects watch from scratches
• Case diameter: 47.5 mm

Product Description

The Casio Story

With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatches Casio began with the basic question, ""What is a wristwatch?"" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Product Details

• Shipping Weight: 7.2 ounces
• Shipping: This item is also available for shipping to select countries outside the U.S.
• ASIN: B001HN5FXQ
• Item model number: MDV301-7AV
• Average Customer Review: 4.3 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #21,484 in Watches (See Top 100 in Watches)

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

4.0 out of 5 stars Casio MDV3017AV, February 9, 2010

By 

Pegaso "Wham" - See all my reviews

Amazon Verified Purchase

This review is from: Casio Men's MDV301-7AV Analog White Resin Dive Watch (Watch)

Great product for the price, only downside is the date is difficult to read as the numbers are so tiny, you will almost have to guess the date. Other than that, great watch for the price, looks good, feels pretty heavy and tough.

6 of 7 people found the following review helpful:

4.0 out of 5 stars Nice watch but....., September 26, 2009

A Kid's Review

This review is from: Casio Men's MDV301-7AV Analog White Resin Dive Watch (Watch)

Nice build quality for a watch in the $ 50.00 price range. Feels very solid and band is nicely fitted to case. Extra long strap fits even extra large wrists like mine easily. Nice medium size, not over the top large like some other sport watches. Classic black-white dial looks very sharp.

2 issues -

1: Band is very specifically cut to fit to case (see pic). If band wears out you had best hope Casio still has them in stock. Generic or aftermarket bands will not work.

2: Real world legibility of white hands on white case is extremely poor as there is little contrast. You really cannot just "glance" at this watch for the time, you need to focus on the face to resolve where the hands are. Low light white on white visibility of the hands against the face on this watch is especially poor.

Nice watch but don't be relying on it to be easily read in low light.

4 of 5 people found the following review helpful:

4.0 out of 5 stars great watch for the price, October 18, 2009

By 

JCK (Providence, RI) - See all my reviews

Amazon Verified Purchase

This review is from: Casio Men's MDV301-7AV Analog White Resin Dive Watch (Watch)

It's a great watch for the price, but it is very difficult to check the time at a glance. You really have to look closely to tell time. Also, it's nearly impossible to tell time in the dark. It has glow in the dark dials, but even after lengthy exposure to direct light, you can barely tell time.