With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.
Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, atomic timekeeping means the users never have to reset the time. Recently, Casio launched a series of Bluetooth watches that sync to the users cell phone to automatically update the time. Casio is always moving time forward.
The Casio men's classic watch features an intuitive design that makes it easy-to-use for on-the-go athletes. The timepiece is constructed with a black resin band with an adjustable buckle clasp. A durable mineral window shields the round black dial face, which features date display. This timepiece is water resistant to 330 feet.