This Casio G-Shock digital watch offers a stylishly rugged look, world-savvy features ideal for business or adventure, and a durable design. The watch's atomic timekeeping calibrates the displayed time with radio signals to ensure a high level of accuracy, and the tough solar power offers a battery life of approximately 11 months on full charge without further exposure to light. The watch is built with a round stainless steel bezel, stainless steel case, and a stylish stainless steel band with a fold-over push-button clasp. The digital window shows the time in a bold central display, with world time settings for up to 29 time zones (30 cities), daylight savings option, and a city code display. The digital window also conveniently shows the day of the week above and the month and date below, automatically pre-programmed through 2099. The battery power level and calibration signal reception are indicated on the sides. This watch also offers four daily alarms and one snooze alarm, a time recorder, a 1/100 second stopwatch function, and a handy automatic EL backlight with afterglow. Specially designed for shock resistance and water resistant up to 660 feet.
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.
Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, atomic timekeeping means the users never have to reset the time. Recently, Casio launched a series of Bluetooth watches that sync to the users cell phone to automatically update the time. Casio is always moving time forward.