Casio

Casio Men's EFX700D-1A4V Edifice Gold 700 Series Dual Time Watch

• Precise timekeeping with quality Japanese-quartz movement
• Amazon.com Exclusive Casio Model
• EL back light, stainless-steel case, date display, countdown timer; scratch-resistant sapphire crystal

Product Description

Amazon.com Product Description

Get the full package of at-a-glance digital and analog convenience and cutting-edge style with the Casio Men's Amazon Exclusive Edifice 700 Series Dual Time Watch. With a clearly marked digital day, date, and time display and a rugged, adventure-worthy construction, this timepiece has been perfected for the active lifestyle. Its circular dial displays crisp gray-tone digital characters against a deep-blue-tone background that is surrounded by a black textured checkerboard pattern. A raised border set with luminous silver- and red-tone analog hour markers and notched minute markers acts as the dial's outermost frame, with the hour markers meeting the outer dial in a clamp-down fashion. This intricate watch face is ruggedly housed in a stainless steel case and a sleek black bezel, which is double-crowned and handsomely graduated with varying thickness. The wide silver-tone linking band is also stainless steel and offers quick one-hand fastening, thanks to its fold-over-clasp with a double-push-button safety. Boasting a scratch-resistant sapphire window and the reliability of Japanese-quartz movement, this cutting-edge timepiece is water resistant to 330 feet (100 M). This watch is available exclusively through Amazon.com.

The Casio Story

With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatches Casio began with the basic question, ""What is a wristwatch?"" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Product Details

• Shipping Weight: 12.8 ounces
• Shipping: This item is also available for shipping to select countries outside the U.S.
• ASIN: B002AMV9K6
• Item model number: EFX700D-1A4V
• Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #59,163 in Watches (See Top 100 in Watches)

Customer Reviews

Most Helpful Customer Reviews

2 of 6 people found the following review helpful:

1.0 out of 5 stars Mistake, do not buy expensive watch online, June 14, 2010

By 

O. yips chou "the turtle student" - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Casio Men's EFX700D-1A4V Edifice Gold 700 Series Dual Time Watch (Watch)

This watch looks nice in the photo online, but the reality is that this watch looks very different physically, it is not as attractive as I saw it online. It is not what I have expected by just seeing it on Amazon. Many of the details does not match. I learned that the next time I better go to a store to see it before I buy it online.

Now I am looking for a way to sell this watch to others so I can buy another one.

Mistake I made, the reality is that you cannot see every detail in the photo.