Casio

Casio Midsize DW6900R-7 G-Shock Tough Culture Limited Edition Watch

• Quartz movement
• Protective Mineral crystal protects watch from scratches
• Case diameter: 53.2 mm

Product Description

Amazon.com Product Description

Pump up your street cred with the Casio Midsize G-Shock Tough Culture Limited Edition Watch #DW6900R-7. Features include a digital gray dial face, which comes protected by a sturdy mineral dial window. Embellishing the dial are an easy-to-read time display and a handy day-date-and-month calendar. A white resin band is accompanied by a sturdy buckle clasp, and both the stationary bezel and 53.2-millimeter case are made of high-quality resin. Blending a sporty style with a modern twist, this trendy watch promises accuracy and precision. Powered by digital quartz movement, this watch is also water resistant to 660 feet.

The Casio Story

With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatches Casio began with the basic question, ""What is a wristwatch?"" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Product Details

• Shipping Weight: 5.6 ounces
• Shipping: This item is also available for shipping to select countries outside the U.S.
• ASIN: B0019FE83A
• Item model number: DW6900R-7
• Average Customer Review: 4.9 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #22,444 in Watches (See Top 100 in Watches)
  • #66 in Watches > Collectible Watches

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Awesome watch, October 15, 2008

By 

J. Santiago (Orlando, FL) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Casio Midsize DW6900R-7 G-Shock Tough Culture Limited Edition Watch (Watch)

Great watch, functionally the same as all the DW6900 GShocks. This one has a shinier finish than the standard matte rubber finishes.

Also, I don't think the Rastafarian imagery is ever mentioned in the item description. Along with the green/yellow/black accent, a Lion of Judah shows up behind the time when the time is backlit. I don't think it takes away from this watch's awesomeness, but I was sure surprised when I first saw it.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Classic watch, July 21, 2009

By 

Tim N (Chicago, IL) - See all my reviews

Amazon Verified Purchase

This review is from: Casio Midsize DW6900R-7 G-Shock Tough Culture Limited Edition Watch (Watch)

Couldn't be happier with this watch. Originally I wanted the DW6900fs-8, but couldn't find it anywhere. Ordered this one, got it in 3 days and am totally stoked I did. Gold accents and Rasta hints make it unique. The gloss white really pops and its really easy to program. And you can't beat the G Shock quality

5.0 out of 5 stars Watch, December 24, 2011

By 

Ashley - See all my reviews

Amazon Verified Purchase

This review is from: Casio Midsize DW6900R-7 G-Shock Tough Culture Limited Edition Watch (Watch)

Bought for my boyfriend few years ago, it looked really nice on him, ilike how the background light is a teal color.