Casio

Casio Men's W756-1AV Digital Sport Watch

• Quartz movement
• Protective mineral crystal protects watch from scratches
• Case diameter: 40.6 mm

Product Description

Amazon.com Product Description

Ideal for any athlete, Casio's Digital Sport watch features built-in referee timers that track total event time and nine countdown timers for interval training. A digital time display over a gray dial allows time telling at a glance and it also has a day, date, and month calendar to keep you on track. Powered by digital-quartz movement, the 40.6-millimeter case is water resistant to a depth of 330 feet and is protected by a mineral dial window.

The Casio Story

With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatches Casio began with the basic question, ""What is a wristwatch?"" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Product Details

• Shipping Weight: 5.6 ounces (View shipping rates and policies)
• Shipping: This item is also available for shipping to select countries outside the U.S.
• ASIN: B0013M6BRA
• Item model number: W756-1AV
• Average Customer Review: 4.2 out of 5 stars  See all reviews (19 customer reviews)
• Amazon Best Sellers Rank: #288 in Watches (See Top 100 in Watches)
  • #95 in Watches > Sport Watches

Customer Reviews

Most Helpful Customer Reviews

35 of 39 people found the following review helpful:

3.0 out of 5 stars Complicated, NO blue backlight (Illuminator), June 14, 2008

By 

whatithink - See all my reviews

Amazon Verified Purchase

This review is from: Casio Men's W756-1AV Digital Sport Watch (Watch)

I was just looking for a simple sports watch with both a stopwatch and countdown timer, but this had a lot more than I expected (or needed). It has some timer features particularly for referees, which you may or may not find a use for. While all the features are easy enough to learn, having six modes means a lot of button presses (up to 6) to get back to the main mode. Fortunately, the main mode has a different beep sound, so you can keep pressing it quickly without looking until you hear it. It does what I need though with some complexity. Perhaps I will come to use the other features as well.

Looks: Nice; a bit thick for my taste (about 1/2"; spec says .58"), but it seems a lot of men's sports watches are like that these days
- The main picture shown above is misleading - there is NO blue backlight, but a cheapish orange LED that emits from left side over a dull gray background. The word "Illuminator" inscribed at the top of the watch is also misleading. Correct me if I'm wrong, but isn't that supposed to be Casio's blue backlight technology? Maybe this watch used to have it, but not now. The LED works fine but does not look as nice
- Lens is not recessed so it is easy to scratch

Battery: 10-yr spec assumes use of any feature only once/week (a joke?)

Manual: Hard to read as it is very small and thick
- Get the free 3-page PDF manual which has all the info but is much easier to read, at the watch manual section of the casio site (enter 3100 for Module No.)

Stopwatch: I did not like it; it seems specialized for things like soccer
- Two counts displayed
- The Main count shows 100ths of sec but cannot be stopped at all (kind of useless). It can be set to beep after a specified elapsed time (like end of soccer regulation)
- The small count in corner (harder to read) acts like a standard stopwatch. No splits; just start, stop. It does not show 100ths of sec. In soccer, can use to count stoppage time

Preset countdown timer: Can choose from these times(min): 10,12,20,15,20,25,30,35,40,45
- Auto-repeat feature: If enabled, counts the number repeats (up to 99). If disabled, it just counts up after it hits zero and sounds the alarm, like most countdown timers do
- I like that the current time is in the corner so I don't have to switch modes to find out

Interval Countdown timer: You can use this as a regular countdown timer settable from 1 to 59 min, though I wish it could be set higher. There are also 8 additional timers which you can set individually. The watch will detect which timers are set and run them sequentially. You could use this for interval training or game timing. Auto-repeat can be set for the whole sequence.

World Clock: You can have this display the time in practically any other time zone. 3-letter codes for cities, and DST can be set separately for each

Alarm: Standard features, hourly chime

Other: Button beeps can be turned off

Overall: A decent watch, especially for the price. It's growing on me, I think.

11 of 11 people found the following review helpful:

5.0 out of 5 stars Great Referee Watch!, September 16, 2008

By 

Lynn J. Strub (Seattle, WA USA) - See all my reviews
(REAL NAME)   

This review is from: Casio Men's W756-1AV Digital Sport Watch (Watch)

I work as a football referee for youth through high school, and this watch has served me great when we need to keep time on the field. It has a set of pre-programmed count down timers that work great for field timing. Or, it has a feature where you can program in a custom time interval. So in the case of games, you can set up a time interval for each quarter, half-time, etc. Or, if your using it for a work out, you can program the intervals for wind sprints, 1 minute sprint, 30 second walk, etc.

One of the complaints I noticed in the other posts was with regard to the backlight. It's true it's not the indeglow (sp?) backlighting, it's just two LEDs on the right half of the face, however I have found it still easy to read using the backlight in a low light environment.

I would say this is an excellent buy for the money, and would highly recommend it to a referee or as a general workout timing watch.

3 of 3 people found the following review helpful:

4.0 out of 5 stars much more useful than my $1000 Movado, October 30, 2008

By 

G. R. Mills - See all my reviews
(REAL NAME)   

This review is from: Casio Men's W756-1AV Digital Sport Watch (Watch)

I had to really look hard for a watch that matched my criteria. I had a Casio that had a countdown time but nowadays the feature is really hard to find, don't know why.

There are many, a surprising number, of features on this thing.

This is not exactly my watch as I got a nylon band which I much prefer, I think the nylon looks much more stylish. One can always buy an after-market band.

I wear my watch with just about every think I wear from jeans and work gloves to wool slacks. The size is discreet while still easily viewable day or night. The solid black color, which mine is, blends in well with with whatever I am wearing. The buttons are also low profile. The face resists scratchs very well and the scratchs I have put on the thing do not affect the visiblity at all.

The only complaint about this watch is that I find the buttons too hard to press. I have only hit a button accidently once and that would have changed any watch's function. Not really a complaint but I think the watch could be just a little more stylish without sacrificing any of the quality that make this watch great but then I am not a designer.

One last thing. Can't beat the price.