Casio

Casio Women's BG1302-8 Baby-G Urban Style Shock-Resistant Jelly Watch

• Quartz movement
• Protective mineral crystal protects watch from scratches
• Case diameter: 37.2 mm

Product Description

Amazon.com Product Description

For a look that's simply you, this Casio Women's Baby-G Urban Style Shock-Resistant Jelly Watch #BG1302-8 features a digital-gray dial face, which is encased in a sturdy mineral dial window. An easy-to-read time-display format and handy day and date calendar ensure your time-telling convenience, and a pink accent brings a flirty touch. A clear resin band provides a modern touch and comes equipped with a sturdy, buckle-clasp closure. Other details include a stationary stainless steel bezel and 37.2-millimeter resin case. Chic and trendy, this charming timepiece showcases your sassy style. Powered by digital-quartz movement, this watch is water resistant up to 330 feet.

The Casio Story

With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatches Casio began with the basic question, ""What is a wristwatch?"" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Product Details

• Item Weight: 1 pounds
• Shipping Weight: 2.4 ounces
• Shipping: Currently, item can be shipped only within the U.S.
• ASIN: B0013J51HE
• Item model number: BG1302-8
• Average Customer Review: 4.2 out of 5 stars  See all reviews (16 customer reviews)
• Amazon Best Sellers Rank: #14,868 in Watches (See Top 100 in Watches)

Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

3.0 out of 5 stars baby.....geez, June 21, 2008

By 

Bonnie Bugan (oregon) - See all my reviews

This review is from: Casio Women's BG1302-8 Baby-G Urban Style Shock-Resistant Jelly Watch (Watch)

Nice watch. Mostly user friendly. Color not as depicted but I could have asked. I would not recommend this watch to anyone whose wrist is larger than 6 inches in circumference. It has a short band. I like it...I just don't love it.

8 of 8 people found the following review helpful:

5.0 out of 5 stars Sometimes smaller is better, July 4, 2008

By 

L. McClure "Gypsy" (Anchorage, Alaska) - See all my reviews

This review is from: Casio Women's BG1302-8 Baby-G Urban Style Shock-Resistant Jelly Watch (Watch)

First I would like to thank the previous reviewer. Her comment about the wrist band size sold me. I have skinny wrists and always have a problem with watch bands. I have had one of the regular Baby-G watches. Don't get me wrong, it's a great watch, but on me it's so big it looks silly. This Baby-G is perfect. The time is a little harder to see in some light situations, but all in all, it's a great watch and actually fits without looking like I'm wearing a man's watch.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Love it., June 23, 2009

By 

S. Haas (Dallas, TX USA) - See all my reviews
(REAL NAME)   

This review is from: Casio Women's BG1302-8 Baby-G Urban Style Shock-Resistant Jelly Watch (Watch)

I love this watch. It's very comfortable and contrary to a prior review, the coloring is exactly as it looks online. I've had many compliments.