Casio

Casio Women's BG1500A-7B Baby-G Atomic Timekeeping Watch

• Quartz movement
• Protective mineral crystal protects watch from scratches
• Case diameter: 40 mm; Resin case and band

Product Description

Amazon.com Product Description

Tough and rugged enough for any workout regimen or outdoors training, this shock-resistant Casio Baby-G women's sport analog/digital watch (model BG1500A-7BV) is also very precise thanks to its atomic timekeeping features. It features a stylish white resin case and silver top ring, which frames a white dial face with three light silver digital subdials (which display day, date, and the 1/100-second stopwatch). Other timing features include world time from 48 cities, 12/24-hour display, autocalendar (to the year 2099), and hourly time signal. This watch is water resistant to 100 meters (330 feet), suitable for recreational snorkeling. It also offers a tapered white resin strap, scratch-resistant mineral crystal, and AfterGlow LED electro-luminescent backlight.

This radio-controlled watch receives a time calibration signal transmitted from Fort Collins, Colorado, and signal reception is possible within a radius of about 2,000 miles from the Fort Collins transmitter. You can choose to automatically receive this signal four times a day, or manually update the watch to the atomic clock.

The Casio Story

With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatches Casio began with the basic question, ""What is a wristwatch?"" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Product Details

• Shipping Weight: 4.8 ounces
• Shipping: This item is also available for shipping to select countries outside the U.S.
• ASIN: B000FPVUGS
• Item model number: BG1500A-7B
• Average Customer Review: 4.4 out of 5 stars  See all reviews (43 customer reviews)
• Amazon Best Sellers Rank: #13,883 in Watches (See Top 100 in Watches)

Customer Reviews

Most Helpful Customer Reviews

52 of 53 people found the following review helpful:

4.0 out of 5 stars Happy watch!, August 11, 2006

By 

Tiara Stafford (USA) - See all my reviews

This review is from: Casio Women's BG1500A-7B Baby-G Atomic Timekeeping Watch (Watch)

I received this today and was a little shocked by the wide white brightness of the band. It looks somewhat opaque blue in the picture, but is actually bright bright white as described. I guess it could be changed if my vanity overcomes me. On the other hand, it took 2 seconds to figure the multitude of cool gadgets out and THE coolest thing is seeing the hands of the watch turn by themselves when you select which city you live in. So fun!

I had an officer's Swiss Army watch for ten years before it suddenly stopped working- instead of getting it fixed (no it wasn't a battery issue) I thought I could use in my life as a mother/graduate student/ etc. etc. a watch with an alarm , date, timer... I am glad to make the transition to practicality (at least with my watch).

19 of 19 people found the following review helpful:

4.0 out of 5 stars Too Big, June 7, 2007

By 

goldie (Nashville,TN) - See all my reviews

Amazon Verified Purchase

This review is from: Casio Women's BG1500A-7B Baby-G Atomic Timekeeping Watch (Watch)

Really like the functions of the watch and the style. I read the reviews but thought I would give it a chance. I did return it because it really is too big for me. If Casio would come out with a smaller version of it I will be the first to buy it. Really wish Amazon would show pictures of watches next to a ruler to get a idea of true size.

15 of 15 people found the following review helpful:

5.0 out of 5 stars Love This Watch!, January 9, 2007

By 

J. Dunsmore (Thornton, Colorado USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Casio Women's BG1500A-7B Baby-G Atomic Timekeeping Watch (Watch)

I love my Casio Baby G Atomic watch! I've been waiting for someone to come out with a good atomic watch for women and this one does the trick so well. It was worth the wait. I'm very pleased with all the features this watch has. I love that it adjusts the time every night to NIST radio signals. It's great that I have the day and date handy all the time and a light for the dial, if, and when I need it. It's great to know that no matter whether I'm home or traveling this watch will always reflect the correct time for me.