5 of 5 people found the following review helpful:
1.0 out of 5 stars
They cut down trees for this!, August 25, 2003
This review is from: Catalog (Hardcover)
Now here is something a bit different, a handsomely produced book with a small metal plate fixed to the front cover that displays the title, nice paper and printing inside. That is far as I'm going to go with the praise because I thought this book was incredibly boring.
Carin Goldburg it seems was captivated by the sepia illustrations in a fifties mail-order catalog and this book shows these images vastly enlarged, one to a page. Mostly female attire, with a look-in for other everyday household objects, you can look through the sixty-eight pages in about two minutes and that's it! Oh yes, you should know that seven of the pages carry the book's title one letter per page.
I don't even think this will be worth buying when it pops up on the BOOKS REDUCED shelf.
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2 of 3 people found the following review helpful:
5.0 out of 5 stars
not what you might expect, November 22, 2001
By A Customer
This review is from: Catalog (Hardcover)
this is not some nostalgic look backward at the wacky and retro world of catalogs. this is a lovingly constructed paean to imagery we have all seen, but are now able to understand (with Ms. Goldberg's remarkable touch) as the art of the common object.
her book is about the love of the ordinary. it is about the power of the familiar. and about a time when anonymous artists made ethereal images of the corporeal world, then assembled them into books of contemporary reality.
or maybe i love it becuase it is just beautiful.
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