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Most Helpful Customer Reviews
15 of 16 people found the following review helpful:
5.0 out of 5 stars
What A Book--It Got Me Thinking,
This review is from: The Catalog Handbook: How to Produce a Successful Mail Order Catalog (Paperback)
Our business is thinking about producing a catalog. We purchased several catalog books. "The Catalog Handbook" was great. He walks you step by step in how and why he designed his catalog--even some of his mistakes. Just reading it, I got some great ideas on how to create our catalog. This is for the first-timer and small business cataloger.
3 of 3 people found the following review helpful:
3.0 out of 5 stars
Needs more examples from OTHER companies catalogs,
By
This review is from: The Catalog Handbook: How to Produce a Successful Mail Order Catalog (Paperback)
After reading this book, I found it to have some good ideas, but it was too specific. I thought the author was just writing a book to promote his catalog because, unlike other catalog books, he used examples from HIS catalog. While the page with the Highland attire was a good example, all of the pages from his catalog just became overkill. It would have been much better had to also used examples from a variety of catalogs.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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cost per catalog, bid packet, mail fees, next catalog, early catalogs, first catalog Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Front Cover, Increasing Profits, John Turner, Silly Wizard, Dundonald Pipe Band, Ron Gonnella, David Solley, Main Street Annapolis, British Tourist Board, Great Britain, World Championships, The Tartan Lads, Dykehead Caledonia Pipe Band, New York, Tommy Makem, Clancy Bros, Irish Imports Ltd, Pipe Band, Clip File Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
cost per catalog, bid packet, mail fees, next catalog, early catalogs, first catalog Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Front Cover, Increasing Profits, John Turner, Silly Wizard, Dundonald Pipe Band, Ron Gonnella, David Solley, Main Street Annapolis, British Tourist Board, Great Britain, World Championships, The Tartan Lads, Dykehead Caledonia Pipe Band, New York, Tommy Makem, Clancy Bros, Irish Imports Ltd, Pipe Band, Clip File Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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