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2 Reviews
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15 of 16 people found the following review helpful:
5.0 out of 5 stars
What A Book--It Got Me Thinking
Our business is thinking about producing a catalog. We purchased several catalog books. "The Catalog Handbook" was great. He walks you step by step in how and why he designed his catalog--even some of his mistakes. Just reading it, I got some great ideas on how to create our catalog. This is for the first-timer and small business cataloger.
Published on June 7, 2000 by Nancy Miller
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3 of 3 people found the following review helpful:
3.0 out of 5 stars
Needs more examples from OTHER companies catalogs
After reading this book, I found it to have some good ideas, but it was too specific. I thought the author was just writing a book to promote his catalog because, unlike other catalog books, he used examples from HIS catalog. While the page with the Highland attire was a good example, all of the pages from his catalog just became overkill. It would have been much...
Published on January 31, 2004 by Sara Swihart
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15 of 16 people found the following review helpful:
5.0 out of 5 stars
What A Book--It Got Me Thinking,
This review is from: The Catalog Handbook: How to Produce a Successful Mail Order Catalog (Paperback)
Our business is thinking about producing a catalog. We purchased several catalog books. "The Catalog Handbook" was great. He walks you step by step in how and why he designed his catalog--even some of his mistakes. Just reading it, I got some great ideas on how to create our catalog. This is for the first-timer and small business cataloger.
3 of 3 people found the following review helpful:
3.0 out of 5 stars
Needs more examples from OTHER companies catalogs,
By
This review is from: The Catalog Handbook: How to Produce a Successful Mail Order Catalog (Paperback)
After reading this book, I found it to have some good ideas, but it was too specific. I thought the author was just writing a book to promote his catalog because, unlike other catalog books, he used examples from HIS catalog. While the page with the Highland attire was a good example, all of the pages from his catalog just became overkill. It would have been much better had to also used examples from a variety of catalogs.
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The Catalog Handbook: How to Produce a Successful Mail Order Catalog by James Francis Hollan (Paperback - December 1, 1991)
$14.95
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