Catch a Wave: Case Study of Hawaii's New Politics [Paperback]

Tom Coffman (Author)

Product Details

• Paperback: 227 pages
• Publisher: University of Hawai'i Press; 2nd edition (April 1986)
• Language: English
• ISBN-10: 0824802705
• ISBN-13: 978-0824802707
• Product Dimensions: 7.9 x 5.4 x 0.7 inches
• Shipping Weight: 1.6 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,951,763 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Still Applicable Over 30 Years Later, September 18, 2006

By 

Daniel Douglass "Dan" (Honolulu, HI United States) - See all my reviews

This review is from: Catch a Wave: Case Study of Hawaii's New Politics (Paperback)

For anyone interested in modern Hawaii politics or image-making in political campaigns this one's a must-read. Catch A Wave is focused primarily around the rise and final political victory of Hawaii's first elected governor after statehood, John Burns. Many factors unique to Hawaii's changing society are laid out in an easy to read and somewhat dramatic fashion. The real climax of this book for me was Burns' 1970 primary victory over Gary Gill, his idealistic & rather sharp-tongued lt. governor who had significant leads weeks and months before the primary election day. What led to his victory was a highly organized (with longtime support) and expensive media campaign using advertising consultants near and far to promote the greatest attributes of 'The Great Stone Face'. This may not seem like anything really significant now, but back in the late 1960's and 1970 the research and campaign of the Burns camp was ahead of it's time. The American Association of Political Consultants reviewed Burns' campaign along with five others following the general election. The International Association of Political Consultants chose the Burns campaign (the only American campaign) as one of two to be reviewed. His sixty-second collage testimonials won top honors at the fourth annual International Film Festival.