Customer Reviews

Catch a Wave: Case Study of Hawaii's New Politics

5 star:		(1)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

For anyone interested in modern Hawaii politics or image-making in political campaigns this one's a must-read. Catch A Wave is focused primarily around the rise and final political victory of Hawaii's first elected governor after statehood, John Burns. Many factors unique to Hawaii's changing society are laid out in an easy to read and somewhat dramatic fashion. The real climax of this book for me was Burns' 1970 primary victory over Gary Gill, his idealistic & rather sharp-tongued lt. governor who had significant leads weeks and months before the primary election day. What led to his victory was a highly organized (with longtime support) and expensive media campaign using advertising consultants near and far to promote the greatest attributes of 'The Great Stone Face'. This may not seem like anything really significant now, but back in the late 1960's and 1970 the research and campaign of the Burns camp was ahead of it's time. The American Association of Political Consultants reviewed Burns' campaign along with five others following the general election. The International Association of Political Consultants chose the Burns campaign (the only American campaign) as one of two to be reviewed. His sixty-second collage testimonials won top honors at the fourth annual International Film Festival.