Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Catering: A Guide to Managing a Successful Business Operation 1st Edition

4.5 out of 5 stars 17 customer reviews
ISBN-13: 978-0764557989
ISBN-10: 076455798X
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Buy used
$11.63
In Stock. Sold by Prime1, Fulfilled by Amazon
Condition: Used: Acceptable
Comment: The dust jacket is missing. Brown spots at the edge of the pages. All shipping handled by Amazon. Prime eligible when you buy from us!
Access codes and supplements are not guaranteed with used items.
58 Used from $7.65
FREE Shipping on orders over $25.
More Buying Choices
47 New from $9.58 58 Used from $7.65

There is a newer edition of this item:

Free Two-Day Shipping for College Students with Amazon Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Best Books of the Month
See the Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.
click to open popover

Editorial Reviews

From the Inside Flap

Catering is one of the fastest-growing segments of the food service industry. To succeed in this highly competitive arena, you need not only culinary expertise, but also a wide range of business skills. That's why Bruce Mattel, a successful caterer with more than 20 years of food service experience, teamed up with The Culinary Institute of America to create this indispensable guide. It's brimming with practical information and real-world know-how—everything you need to set up and run a profitable catering business.

Beginning with an overview of the catering profession, the book explains the various kinds of career opportunities available as well as the skills you need to succeed. It walks you through every aspect of operating a catering business, including:

  • Launching a catering enterprise

  • Pricing for profit

  • Setting up a catering kitchen

  • Hiring and managing staff

  • Marketing the business

  • Planning successful events

  • Establishing impressive service

  • Preparing distinctive food

  • Managing the dining room

For each topic covered, Catering provides detailed information and guidance on best practices, complete with the hands-on examples and insider tips you need to troubleshoot difficulties and creatively meet challenges in your own catering business.

This invaluable reference is full of tools and resources to help your operation succeed. To assist you with the practical aspects of your operation, you'll find a detailed sample business plan, helpful recommendations on staffing and equipment, complete examples of how to price events, and much more. And to make sure your service and food receive accolades, you'll find in-depth advice on service styles, tips on active buffet stations, and sample menus for a wide range of events. Featuring more than 70 instructive photographs and illustrations throughout, Catering is your road map to a thriving catering business, whether you're new to the field or a veteran caterer who wants to improve performance.

From the Back Cover

Praise for Catering

"Every restaurateur also wants to be in catering but doesn't always know how to take that step. Catering shows us how to take that step with ease and grace."
—Nick Livanos Co-owner of The Livanos Restaurant Group

"This book is the most comprehensive, all-in-one resource I have seen. It is filled from cover-to-cover with accurate, updated, and detailed information on all aspects of the catering industry. It is a must read for both novices and experienced caterers."
—Alison Awerbuch Executive Vice President and Partner of Abigail Kirsch Catering Relationships

"If this book had been around when I started my company, it would have shaved ten years of frustration and foolish decisions off my career and added ten years to my life. The devil (or the profit) is in the details and Catering covers the details, chapter by chapter, with entertaining examples and insightful photographs."
—Lori Daniel Chief Inspiration Officer/Founding Chef and Co-Chair of Two Chefs on a Roll

"After twenty-six years of building my business on intuition and creativity, I wish I would have had this book when I first started. If you are starting a catering company, buy this book! It sets the standard for today's competitive market with emphasis on profitability."
—Elaine Bell Owner of Elaine Bell Catering

NO_CONTENT_IN_FEATURE

Product Details

  • Hardcover: 368 pages
  • Publisher: Wiley; 1 edition (February 26, 2008)
  • Language: English
  • ISBN-10: 076455798X
  • ISBN-13: 978-0764557989
  • Product Dimensions: 7.6 x 1.2 x 9.4 inches
  • Shipping Weight: 2 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #421,250 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By o dubhthaigh VINE VOICE on March 9, 2015
Format: Hardcover Verified Purchase
I teach at York College and fall semester was the first year that York offered an Introduction to Catering Management class. In my non-academic life, I am the owner of a catering business that has been in business in Philadelphia for 84 years, and we have catered for celebrities, presidents and even the Pope. The business is largely an off-premise business with a few exclusive contracts. To be completely honest with you, there is very little written about off-prem catering. There are plenty of books that are all on the order of the celebrity chef books, ie plenty of foam but little meat on the plate, much like one of the more ridiculous food trends in vogue lately. And what is out there that isn't self-congratulatory is thin on the realities and challenges of my world after you've managed to get set up.
This text is a decent text, but really doesn't get to the sorts of logistics an astute caterer needs to master. My guess, and if I'm wrong I apologize, is that whatever experience the author has has been in the context of an hotel or on-premise business. The world changes more profoundly than you can imagine when you put it all on the truck. The instructional points are thin in this text at that point.
I used this book as the text in the Fall because I felt it would be a simple enough introduction. It was a little too simple for the level of students at York. It's clearly written and there are great support materials for the teacher from the publisher, but I couldn't help but feel that the material was slightly dated, slightly off, and the students, many of whom are working in catering as a part time job, felt it was slightly less than it could have been.
Read more ›
Comment 7 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
I purchased this book after borrowing it from the library and renewing it twice. I found it to be a good primer for anyone who is considering catering as a business. I'm a foodie and but haven't been to cooking school or anything like that, so I found the explanations to be clear and easy to follow. Also learned things I had no idea needed to be taken into consideration when starting a food business.
Comment 7 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
This is a well-organized text with comprehensive coverage of business challenges faced by a caterer, ranging from in-hotel to off-site mom/pop style businesses. It is very helpful and readable, although I hoped for more recipes and display ideas to leaven the text.
Comment 12 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
This is a good text for those in need of managing skills... I wish the food prep section was bigger, but this is a very nice text manual, especially if you are considering, or just starting out in the field. I was hoping for something slightly more advanced, though I use it as a reference even still.
Comment 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
This book is EXCELLENT! Can't put it down...and it is answering any and ALL questions I have thus far concerning this industry!
Comment 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
Lots of relevant information, will be a good tool for future reference. Really glad to add it to my culinary library.
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
I bought this book for my Daughter. She is planning to start a food service company and she raved about the info that was included in the book.
According to her, this book is a winner.
She said this was the 1st time she enjoyed a book as a gift.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
My partner is getting into catering. We've done a bunch so far and I thought the time is right to get serious. This book looks to be a good start! It arrived in excellent condition!
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse