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Cause for Change: The Why and How of Nonprofit Millennial Engagement Paperback – March 4, 2013

4.8 out of 5 stars 6 customer reviews

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Editorial Reviews

From the Back Cover

Cause for Change offers nonprofit leaders a much-needed guide for engaging the Millennial generation in all aspects of a nonprofit organization. This groundbreaking book includes strategies for engaging Millennials as constituents, volunteers, and donors and shows how organizations can realign themselves to better respond to this burgeoning group. At the heart of this research-based book is the Millennial Engagement Platform, an action-based rubric developed by the authors to help organizations create the infrastructure for a long-term Millennial engagement strategy. Cause for Change is written by Millennials about Millennials and profiles members of this generation who have emerged as dynamic leaders to create and manage movements in their communities.

Praise for Cause for Change

"Millennials want to use the full array of their assets—their time, talent, consumer choices, donations, and voice—to create real impact. Cause for Change?is an invaluable resource for anyone who wants to move Millennials from good intentions to action."

—Michelle Nunn, CEO, Points of Light Foundation

"Today's nonprofit marketplace is a highly complex environment and one that changes at exponential speed. Harnessing all the resources available to us is critical if we are to build a viable future on our past success; Millennials are the key to that future. Kari Dunn Saratovsky and Derrick Feldmann help us not only to understand the potential of this generation but also how to help them?maximize their potential to change our world for the better."

—Andrew Watt, president and CEO, Association for Fundraising Professionals

"If you're a leader in any sector, you can't afford to miss this book. Saratovsky and Feldmann help you advance your cause by more effectively harnessing the power and idealism of Millennials in your workplace, community, and the world at large."

—Darell Hammond, CEO, Kaboom

"There's a lot of passion among Millennials, a lot of desire to help out in big ways. Cause for Change is about how to reach out to them for mutual benefit. I recommend it for anyone or any group interested in serious engagement with?Millennials?to work together to change our world for the better."

—Craig Newmark, founder, Craigslist and craigconnects.org

About the Author

Kari Dunn Saratovsky is principal of KDS Strategies and previously was vice president of social innovation at the Case Foundation.

Derrick Feldmann is CEO of Achieve, a creative campaign and fundraising agency.

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Product Details

  • Paperback: 240 pages
  • Publisher: Jossey-Bass; 1 edition (March 4, 2013)
  • Language: English
  • ISBN-10: 1118348265
  • ISBN-13: 978-1118348260
  • Product Dimensions: 7 x 0.7 x 9.3 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #878,247 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Kindle Edition Verified Purchase
I purchased this as an e-book and read it across several devices including my Kindle, iPad, and PC. The content is excellent, and I would suggest a must read for nonprofit leaders interested in volunteer engagement of all generations, not just millennials. Not just theory, I found the Millennial Engagement Platform actionable and I hope to convince my nonprofit to adopt it.

I especially liked the content around the levels of engagement and the need to create separate strategies for each. Nonprofiteers need to understand that there are more than just volunteers, donors, and clients.

At the other end of the spectrum, the user experience was close to abysmal. First, while Amazon makes it easy to create notes and highligh sections of the content, trying to print out those notes and highlights to another document is the equivalent of dial up in a broadband world. I was especially frustrated because I highlighted several of the illustrations of the platform. First of all, I couldn't read them on my PC or iPad because they appeared at a 90 degree angle to the screen. (I was able to disable that feature on my iPad.) But then, there was absolutely no way I could print out the illustrations.(Update: I installed the cloud reader on my PC and am able to print out the illustrations.)

I purchased my Kindle several years ago because it had the ability to export the notes as txt file (My Clippings). This seems to have been disabled. Pity the student trying to print out his or her notes. If you believe you're going to want to take notes, perhaps you'd be better off buying the paperback and taking notes the old fashioned way.

Finally, I'm aware the publisher sets the price, but, at the time I write this, the paperback costs more than the e-book. I do not understand that.

Bottom line: If you're interested in volunteer engagement, read this book, but think twice about the format depending upon your needs.
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Format: Paperback Verified Purchase
As an executive leader serving within a large, older organization, I found Cause for Change insightful, instructive, and motivational. The authors have done their research, and provide well documented statistics and information regarding Millennials. Additionally, their philosophy of engagement is easy to grasp, and every chapter provides practical guidance for non-profit leaders representing a wide variety of causes. I'm asking a bunch of my executive colleagues to read this book. Very well done.
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Format: Paperback Verified Purchase
This is an extraordinary book! The economic impact of the nonprofit sector is enormous, yet is often dismissed when business, philanthropy, government and nonprofits don't recognized their common interests. Cause for Change eloquently discusses the mindset of Millennials and urges all sectors to seriously consider the power of the next generation as a catalyst for change. Not content to do things as they have always been done before, Millennials question everything in ways previous generations dared not do. Recruiting, managing and harnessing the fresh ideas and solutions Millennials often bring to common social problems, is imperative as this generation prepares to assume leadership roles in the near future. Thank you Kari and Derrick for an excellent and thought provoking read!
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