Cause for Concern: Results-Oriented Cause Marketing [Hardcover]

Stephen M. Adler (Author)

Book Description

Publication Date: June 6, 2006

Can 'cause marketing' help you succeed? CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING shows you how. Author Stephen M. Adler expertly reveals to you how cause marketing works, why it makes sense for businesses, and how to make a profit using cause marketing. And he also includes special sections on the ethics of cause marketing as well. Plus, CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING is easy-to-read and full of study tools, so you'll be able to succeed on the test also!

Product Details

• Hardcover: 160 pages
• Publisher: South-Western Educational Pub; 001 edition (June 6, 2006)
• Language: English
• ISBN-10: 0324311303
• ISBN-13: 978-0324311303
• Product Dimensions: 9.1 x 6.2 x 0.8 inches
• Shipping Weight: 13.6 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,912,296 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars A succinct manual about how companies can use charitable giving to improve sales and reputation, July 7, 2008

By 

Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
(HALL OF FAME REVIEWER)    (TOP 500 REVIEWER)    (REAL NAME)   

This review is from: Cause for Concern: Results-Oriented Cause Marketing (Hardcover)

Stephen M. Adler explains how corporations can pair with charitable causes to enhance their visibility, goodwill and sales in this brief, straightforward book that includes illuminating case studies. Adler is realistic about the purposes of corporate philanthropy. He argues that it should always make business sense. He shows that nonprofits also are thinking of survival and growth: They use their causes to drive contributions and keep themselves in business. getAbstract recommends this book to marketers who want an overview of how corporations and charities can work together - for their mutual benefit and for that of society.

4.0 out of 5 stars non-profit Case Studies, November 12, 2007

By 

Michael J. Carr Jr. (Olympia Fields, IL) - See all my reviews
(REAL NAME)   

This review is from: Cause for Concern: Results-Oriented Cause Marketing (Hardcover)

I knew very little on how non-profits raise funds and navigate the for-profit dominated marketplace, this books shed some light that is starting me down a very interesting path. Partnerships between non-profits and business is essential for the success for competitive organizations be them non-profits or for-profits.