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At the intersection of marketing, philanthropy, and business lies the exciting and rewarding field of cause marketing. Maybeyou've been doing cause marketing for awhile and didn't know it had a name. Maybe you're ready to explore a new technique. Maybe you're seeking support for your cause or a competitive edge for your business. You'll find the answers here!
For nonprofits — discover new and effective ways to raise funds and build awareness for your cause
For companies — see how supporting a good cause provides a powerful competitive edge
Choose your partner — learn strategies for finding that perfect partner
Close the deal — brush up on your closing skills, give your prospect plenty of reasons to say "yes," and learn to handle "no"
Traditional and more — explore such techniques as point-of-sale, purchase-triggered donations, employee volunteer programs, and texting promotions
Make it mobile — examine the opportunities offered by smartphones, QR codes, and location-based services like Foursquare and Facebook Places
Keep building — learn how to measure and build on the success of your first cause marketing plan
Open the book and find:
Components of a successful cause marketing plan
What cause marketing is not
Tips for finding the best partner for your cause
How to approach the different types of decision-makers
Hints for maximizing social media
How to create a powerful campaign message
Ten great low-budget campaign ideas
Common mistakes to avoid
Identify and secure a partner
Increase the success of your campaign with social media
Use location-based services like Foursquare to build awareness
Measure and build on your cause marketing success
Joanna MacDonald leads a cause marketing team at a Boston hospital. With Joe, she is founder of the Six Figure Cause Marketing training program (http://sixfigurecausemarketing.com).
It' contains all of the important information that I was looking for. There were areas in the book that might be to technical for a beginner.Published 3 months ago by Melissa Parker
I've yet to read this. However, it arrived in perfect condition and everyone--no exceptions--who works in the nonprofit field can use fresh ideas, always. Read morePublished 20 months ago by Sylvan Leef
I really like this book. It is a wonderful way to start to learn about the subject. The writing style is deceptively simple. Read morePublished on November 5, 2013 by Rajiv Chopra
Well-presented and good introduction to cause marketing. Could do with more research about what other people are doing. Read morePublished on October 24, 2013 by Mr JG Bester
GOOD FOR NONPROFITS OR THOSE LOOKING TO DO A NEW FUNDRAISER. IT EXPLAINS EVERYTHING YOU NEED TO CREATE A CAUSE MARKETING - PIN UP PROGRAM AND MAKE MONEY!!!Published on January 30, 2013 by Freddie Girl
Starting with a concise definition and filled with rich detail, Joe Waters and Joanna MacDonald have scored a hat trip with their new Cause Marketing for Dummies book! Read morePublished on September 23, 2011 by Causeaholic
If you want to understand what cause marketing is and what it can do -- for both the business and the nonprofit partner -- check out Cause Marketing for Dummies by Joe Waters, who... Read morePublished on September 19, 2011 by Geri Stengel