Cause Marketing for Nonprofits: Partner for Purpose, Pass... and over one million other books are available for Amazon Kindle. Learn more
  • List Price: $68.50
  • Save: $55.25 (81%)
Rented from Amazon Warehouse Deals
To Rent, select Shipping State from options above
Due Date: May 29, 2015
FREE return shipping at the end of the semester. Access codes and supplements are not guaranteed with rentals.
FREE Shipping on orders over $35.
Condition: Used: Good
Comment: Overall in good condition with minor shelf wear,has underlining throughout.Has a sticker removal spot inside front cover.
Access codes and supplements are not guaranteed with used items.
  • List Price: $68.50
  • Save: $18.90 (28%)
Only 2 left in stock (more on the way).
Ships from and sold by
Gift-wrap available.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits (AFP Fund Development Series) Hardcover – March 31, 2006

ISBN-13: 978-0471717508 ISBN-10: 0471717509 Edition: 1st

Buy New
Price: $49.60
Price: $13.25
23 New from $35.00 30 Used from $0.01
Amazon Price New from Used from
"Please retry"
"Please retry"
$35.00 $0.01

Frequently Bought Together

Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits (AFP Fund Development Series) + Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Price for both: $70.45

Buy the selected items together

Hero Quick Promo
12 Days of Kindle Book Deals
Load your library with Amazon's editors' picks, $2.99 or less each today only. Learn more

Product Details

  • Hardcover: 312 pages
  • Publisher: Wiley; 1 edition (March 31, 2006)
  • Language: English
  • ISBN-10: 0471717509
  • ISBN-13: 978-0471717508
  • Product Dimensions: 7.3 x 1.2 x 10.2 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,983,727 in Books (See Top 100 in Books)

Editorial Reviews


"Jocelyn Daw has done a meaningful service to nonprofit cause marketers with her book Cause Marketing for Nonprofits. She brings real-world experience, workable suggestions and a sharp pencil to a topic that has, too often in my view, been drawn with a broad brush." (, 8/7/08)

"Jocelyn Daw, a recognized authority who has been involved in cause marketing since 1988, draws on her considerable experience to outline the many ways nonprofits can partner with the business community for mutual benefit. One of the most useful parts of the book was chapter 12, which includes the Seven Golden Rules and Seven Deadly Sins of cause marketing. Among most important caveats are making sure to pick the right partners and that the relationship is not one sided or too commercial." (Nonprofit and Voluntary Sector Quarterly, Vol. 37, No 1)

From the Inside Flap

This book is about a growing model for business and nonprofit involvement––an innovative way of working together for mutual benefit: partnering for purpose, passion, and profits.

Cause marketing––a new discipline in the corporate citizenship field, a new mission-based fundraising and marketing tool for nonprofits––is a corporate/nonprofit partnership that aligns the power of a company's brand, marketing, and people with a nonprofit cause's brand and assets, to create shareholder and social value and to publicly communicate values.

In 1983, American Express pioneered the first cause-related marketing (CRM). Today, cause marketing can be seen everywhere. Check out at the drugstore and support the local food bank by adding a donation to your bill. Pick up a prominent women's magazine and readers will find Lee Jeans ads encouraging them to "Go casual for a cause" by wearing jeans to work for a $5 donation to benefit the Susan G. Komen Breast Cancer Foundation. At the grocery store, your purchase of a box of Cheerios during their three-month "Spoonful of Stories" promotion supports First Book, the national literacy charity, and encourages kids to read. "Go Red for Women" at Macy's to support the American Heart Association's heart health campaign for women. In Canada, support breast cancer research by signing up for the Canadian Breast Cancer Foundation CIBC Run for the Cure at the local bank branch.

Well over $1.4 billion is spent on cause marketing, and it provides over $4 billion of marketing support for causes annually. How do you take advantage of this growing form of corporate support? How will you compete to turn your nonprofit into a synonym for your particular cause? Learn how to invent better, livelier, more focused, and creative strategies to capture a corporation's imagination and make sure that your nonprofit gets the support it deserves with the help of Jocelyne Daw's Cause Marketing for Nonprofits.

Written to help nonprofits recognize the opportunities provided by cause marketing partnerships, Cause Marketing for Nonprofits shows nonprofit boards of directors, executive directors, development directors, fundraising consultants, marketing directors, organizational development professionals, and other nonprofit professionals how to build productive and profitable relationships while minimizing potential challenges.

Brimming with numerous real-world case studies, Cause Marketing for Nonprofits explores cause marketing in a broad social context, examining how it has developed and evolved, and the benefits and challenges this new way of thinking and acting can bring. It then provides a thorough overview of this program delivery, marketing, and fundraising approach and the practical tools needed to successfully develop strategic cause programs that maximize the benefits for all. Finally, the book inspires critical and creative thinking to encourage continued growth of corporate-cause marketing collaborations.

Featuring a Foreword by Carol Cone, Chairman and founder of Cone Inc.––the leading research and marketing professional on cause marketing––Cause Marketing for Nonprofits provides a wealth of hands-on, practical experience that will benefit any nonprofit organization interested in this innovative form of generating revenue, building profile, and achieving mission. Readers will discover valuable advice on how to:

  • Create an entrepreneurial culture
  • Develop a proactive strategy
  • Actively seek a corporate fit
  • Put processes and procedures in place to ensure complete buy-in, value worth, develop agreements, manage risk, and much more

When nonprofits and for-profits combine efforts, they can be a powerful force for community good. Cause Marketing for Nonprofits provides readers with the tools, facts, and know-how to build mutually beneficial partnerships where the sum of the two parts can be greater than the individual; where self-interest can be combined with altruism, marketing with philanthropy, and mission achievement with business objectives.

More About the Author

Jocelyne Daw has over 25 years of experience in leadership positions in the nonprofit sector. Most recently as Vice President, Marketing and Community Engagement at Imagine Canada.

Jocelyne is a recognized pioneer and leading expert in building authentic business and cause partnerships and in the integration of marketing, branding and social purpose. She has developed, managed and communicated dozens of innovative cause partnerships that delivered mutually beneficial solutions for society and business. Jocelyne believes that business is a dynamic part of the communities they serve.

Jocelyne is an internationally published author of Cause Marketing: Partner for Purpose, Passion and Profits (Wiley, 2006) and co-author of Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results (Wiley, 2010). She is a speaker and consultant in the burgeoning and evolving field of cause branding. As an observer and practitioner of the next generation of cause branding she detects a shifting trend. Today, people are not just asking, "What am I buying/donating to" but "What am I buying into". Brands that win will differentiate themselves with more authentic stories and more engaging experiences that foster deeper, more meaningful participation.

As President of JS Daw & Associates, Jocelyne leads a practice that guides corporate and nonprofits in creating innovative cause brands that engage and inspire today's increasingly socially conscious and active employee and citizen. Based on her research, writing and first hand knowledge she specializing in developing programs and experiences that help clients stand out, build relationships, win loyalty and inspire action.

Customer Reviews

4.2 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Ilia Nossov ( on September 23, 2009
Format: Hardcover
Every year, I see newspaper articles in my local weekly business paper about how because of the tougher economic conditions, nonprofit organizations are starting to see the value of co-marketing efforts, both with other nonprofits and for-profit businesses.

Yet, even the newspaper articles do not make such a clear case for the fundraising benefits that such collaboration provides. Jocelyne does a fantastic job laying out not only the benefits, but also techniques that have succeeded in getting organizations from point A to point B MUCH FASTER because they collaborated with others.

It's a must read for any organization that not only wants to succeed faster, but also wants clear cut techniques and ideas that have worked for others, and they could implement themselves easily.

~ Ilia Nossov
[...] - Nonprofit Websites + Integrated Donor Management Software
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By D. C. Dreger on January 6, 2012
Format: Hardcover
We all know about CRM, right? Unless you've read and applied information and advice from this book: I don't think so! Daw gives us a primer and then goes on to dig deeply into the relationships that exist in the marketplace, among partners, in the community, and how to create the right "fit" between a nonprofit and a corporation. Many examples help to assure that the reader understands that good fit with mission and values is achieved, that assets and strengths are combined for a mutually beneficial program and that strong relationships are built on mutual respect, trust and open communications.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover Verified Purchase
This was a great overview of the issues from both perspectives when looking for a tie-in between nonprofits and for-profit enterprises.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Cathy on October 10, 2014
Format: Kindle Edition Verified Purchase
I bought this book for a graduate level course. I have learned the most from this class alone.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 2 people found the following review helpful By Deborah C. Usry on December 23, 2009
Format: Hardcover Verified Purchase
This is an interesting, easy to read text book. It is not for the marketing or public relations professional as it is fairly basic, but it is also not for the local, smallish non-profit. Much wouldn't be relevant to nonprofits who are not $2 million + organizations. But, the content is sound and offers some good information for those just beginning to consider Cause Marketing -- even if they can't actually implement.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

What Other Items Do Customers Buy After Viewing This Item?