This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.
Jocelyne Daw has over 25 years of experience in leadership positions in the nonprofit sector. Most recently as Vice President, Marketing and Community Engagement at Imagine Canada.
Jocelyne is a recognized pioneer and leading expert in building authentic business and cause partnerships and in the integration of marketing, branding and social purpose. She has developed, managed and communicated dozens of innovative cause partnerships that delivered mutually beneficial solutions for society and business. Jocelyne believes that business is a dynamic part of the communities they serve.
Jocelyne is an internationally published author of Cause Marketing: Partner for Purpose, Passion and Profits (Wiley, 2006) and co-author of Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results (Wiley, 2010). She is a speaker and consultant in the burgeoning and evolving field of cause branding. As an observer and practitioner of the next generation of cause branding she detects a shifting trend. Today, people are not just asking, "What am I buying/donating to" but "What am I buying into". Brands that win will differentiate themselves with more authentic stories and more engaging experiences that foster deeper, more meaningful participation.
As President of JS Daw & Associates, Jocelyne leads a practice that guides corporate and nonprofits in creating innovative cause brands that engage and inspire today's increasingly socially conscious and active employee and citizen. Based on her research, writing and first hand knowledge she specializing in developing programs and experiences that help clients stand out, build relationships, win loyalty and inspire action.
