Customer Reviews

Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits (AFP Fund Development Series) (The AFP/Wiley Fund Development Series)

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Every year, I see newspaper articles in my local weekly business paper about how because of the tougher economic conditions, nonprofit organizations are starting to see the value of co-marketing efforts, both with other nonprofits and for-profit businesses.

Yet, even the newspaper articles do not make such a clear case for the fundraising benefits that such collaboration provides. Jocelyne does a fantastic job laying out not only the benefits, but also techniques that have succeeded in getting organizations from point A to point B MUCH FASTER because they collaborated with others.

It's a must read for any organization that not only wants to succeed faster, but also wants clear cut techniques and ideas that have worked for others, and they could implement themselves easily.

~ Ilia Nossov
[...] - Nonprofit Websites + Integrated Donor Management Software

We all know about CRM, right? Unless you've read and applied information and advice from this book: I don't think so! Daw gives us a primer and then goes on to dig deeply into the relationships that exist in the marketplace, among partners, in the community, and how to create the right "fit" between a nonprofit and a corporation. Many examples help to assure that the reader understands that good fit with mission and values is achieved, that assets and strengths are combined for a mutually beneficial program and that strong relationships are built on mutual respect, trust and open communications.

This was a great overview of the issues from both perspectives when looking for a tie-in between nonprofits and for-profit enterprises.

This is an interesting, easy to read text book. It is not for the marketing or public relations professional as it is fairly basic, but it is also not for the local, smallish non-profit. Much wouldn't be relevant to nonprofits who are not $2 million + organizations. But, the content is sound and offers some good information for those just beginning to consider Cause Marketing -- even if they can't actually implement.