"Burns provides an interesting analysis of this new media environment and what it portends for our future."
Reference & Research Book News
Making fans feel like they are personally involved in the lives of celebrities is nothing new. Nor is the notion that the media creates celebrities—people famous simply for being famous—such as Paris Hilton or gal pal Kim Kardashian. What iS≪/i> new is the overnight way in which this type of marketing is happening in the social networking world of Web 2.0.