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Celeb 2.0: How Social Media Foster Our Fascination with Popular Culture (New Directions in Media) [Hardcover]

by Kelli S. Burns

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Book Description

October 22, 2009 0313356882 978-0313356889

With Ashton Kutcher's record-breaking "tweeting" more famous than his films, and Perez Hilton actually getting more attention than Paris, the actress often covered in his blog, the worlds of celebrity celebration and online social networking are pushing the public's crush on the famous and infamous into overdrive. Celeb 2.0: How Social Media Foster Our Fascination with Popular Culture explores this phenomenon.

Celeb 2.0 looks at how blogs, video sharing sites, user-news sites, social networks, and message boards are fueling America's already voracious consumption of pop culture. Full of fascinating insights and interviews, the book looks at how celebrities use blogs, Twitter, and other tools, how YouTube and other sites create celebrity, how Web 2.0 shortens the distance between fans and stars, and how the new social media influences news reporting and series television.


Editorial Reviews

Review

• Explores the historical context of celebrity and popular culture up to and including the growth of social media applications

• Features interviews with players in the social media realm as well as with users who are engaging in social media

• Includes data and statistics from key industry organizations and research firms



• Chronologies chart the rise of celebrity entertainment reporting, celebrity journalists, reality television, and mash-up culture

• Includes an index of key terms related to social networking as well as key players in social media development and social media celebrities



"Burns provides an interesting analysis of this new media environment and what it portends for our future."

-

Reference & Research Book News

Book Description

Making fans feel like they are personally involved in the lives of celebrities is nothing new. Nor is the notion that the media creates celebrities—people famous simply for being famous—such as Paris Hilton or gal pal Kim Kardashian. What iS≪/i> new is the overnight way in which this type of marketing is happening in the social networking world of Web 2.0.


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