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• Explores the historical context of celebrity and popular culture up to and including the growth of social media applications
• Features interviews with players in the social media realm as well as with users who are engaging in social media
• Includes data and statistics from key industry organizations and research firms
• Chronologies chart the rise of celebrity entertainment reporting, celebrity journalists, reality television, and mash-up culture
• Includes an index of key terms related to social networking as well as key players in social media development and social media celebrities
"Burns provides an interesting analysis of this new media environment and what it portends for our future."-
Reference & Research Book News
Making fans feel like they are personally involved in the lives of celebrities is nothing new. Nor is the notion that the media creates celebrities—people famous simply for being famous—such as Paris Hilton or gal pal Kim Kardashian. What is new is the overnight way in which this type of marketing is happening in the social networking world of Web 2.0.