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Celebrating the Negative
 
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Celebrating the Negative [Hardcover]

John Loengard (Author)
5.0 out of 5 stars  See all reviews (1 customer review)


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Book Description

October 26, 1994
Every photograph - whether family snapshot or museum masterpiece - comes to life out of the silver shadows in the negative. Yet the value and intrinsic beauty of the photographic negative have been woefully underappreciated. Auction houses disdain negatives of even the most celebrated photographs, insurance companies routinely underestimate their worth, and the general public never gets to see them. Only archivists, dealers and photographers themselves understand how priceless, unique and visually stunning negatives truly are. Celebrating the Negative rectifies matters in glorious fashion. John Loengard has tracked down and photographed the negatives of some of the most famous images ever made: Alexander Gardner's legendary portrait of Abraham Lincoln and Walker Evans' haunting portrait of Bud Fields and his family; Ansel Adams' serene Moonrise, Hernandez, N. Mex. and Robert Capa's D-day beachhead. Loengard's work literally and figuratively illuminates these negatives, revealing how the photographer has manipulated the image to produce the final print by choosing what to crop or enlarge, what to darken or lighten. The mastery of Man Ray, Yousuf Karsh, Alfred Stieglitz, Margaret Bourke-White, Alfred Eisenstaedt, Henri Cartier-Bresson, Andre Kertesz and Edward Weston, to name but some of the many photographers represented here, shows up in their negative capability.

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Product Details

  • Hardcover: 112 pages
  • Publisher: Arcade Publishing; 1st edition (October 26, 1994)
  • Language: English
  • ISBN-10: 1559702826
  • ISBN-13: 978-1559702829
  • Product Dimensions: 11.4 x 9.4 x 0.8 inches
  • Shipping Weight: 2.3 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,713,294 in Books (See Top 100 in Books)

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2 of 2 people found the following review helpful:
5.0 out of 5 stars The other side of the photo, May 21, 2001
By 
Amelia Diaz Moreno (Bogota, Cundinamarca Colombia) - See all my reviews
This review is from: Celebrating the Negative (Hardcover)
It is magical to know that when we take a photograph, we take more than two. The negative is the other side of the photo, another way to express the reality. I think that is important to get closer to that reality as the first expression for both beginners and professionals, because with it we can play and get a lot of different results. That is what the book invites us to do.
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