The Celebrity Experience: Insider Secrets to Delivering Red Carpet Customer Service (Hardcover)

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Key Phrases: red carpet arrivals, red carpet customer service, red carpet service, The Chicago Pizza Principle, High Point University, Hub Plumbing (more...)

Editorial Reviews

Product Description

The Celebrity Experience combines the best practices of the business world with those of the celebrity world to create a practical and proactive guide for anyone who wants to bring their business’s internal and external customer service to the level of star treatment. Based on the unique ways celebrities are treated, the book shares techniques you can use to treat your customers to a red-carpet experience, guaranteeing repeat business and stellar word of mouth.

From the Inside Flap

Imagine a world where red carpets were rolled out for you wherever you went and you were always greeted by name and with a smile. Imagine being admired and complimented by strangers on a daily basis. Imagine if those who did business with you always bent over backwards to cater to your personal desires and needs. If that sounds like a fantasyland, it is. And it's called Hollywood.

Every day, Hollywood's biggest superstars live out that fantasy, receiving red-carpet treatment virtually everywhere they go. But they aren't the only ones. More and more, companies are realizing that when they treat their customers like VIPs, those customers keep coming back and help spread the word.

For business owners, entrepreneurs, or anyone who works in a service industry, The Celebrity Experience shows how to turn customers into lifelong, adoring clients by delivering consistent red-carpet customer service. Based on hundreds of interviews with professionals who exclusively serve celebrity clients, author Donna Cutting shows you how to make every customer feel like a superstar.

Combining the best practices of the Hollywood celebrity scene with those of the business world, The Celebrity Experience presents simple, effective ways to:

• Make red-carpet first impressions on new customers

• Give them what they want and earn customers for life

• Generate buzz and positive word-of-mouth by delivering what you promise

• Improve your customer service performance by putting employees first

• Develop the creativity and flexibility to deliver on every customer request

• Succeed by putting your customers' interests ahead of your own

In addition to celebrity ideas you can implement in your business immediately, The Celebrity Experience also includes stories from celebrities themselves and real-world examplesof successful companies that go above and beyond to deliver impeccable service for their customers. Today, it's often customer service that separates good companies from great ones. The Celebrity Experience shows you how to put your business on the customer service A-list.

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Product Details

• Hardcover: 226 pages
• Publisher: Wiley (January 9, 2008)
• Language: English
• ISBN-10: 0470174013
• ISBN-13: 978-0470174012
• Product Dimensions: 9.1 x 6.1 x 1 inches
• Shipping Weight: 15.2 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (21 customer reviews)
• Amazon.com Sales Rank: #107,084 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Be a Star! or Get Treated Like One, January 15, 2008

By	Chellie Campbell "The Wealthy Spirit" (Los Angeles, CA USA) - See all my reviews (REAL NAME)

Don't you just love it when you get treated like a Star? I do, and I know my customers love it when I treat them like a celebrity, too. We all want to feel special, acknowledged, important, and welcome. We want people to smile at us and really want to help. Donna Cutting has provided a cutting-edge book on how any business can provide the best in first-class service and treat their clients to the celebrity experience. From her interviews with hundreds of celebrity personal assistants, PR representatives, television executives, consultants, and more, she gleaned the special secrets and tips on just how to give your customers the red carpet treatment.

She introduces you to the best-qualified providers of "The Celebrity Experience" such as Scott Graham of Xtreme Personal Assistant Concierge Services who shares the amazing lengths his team will go through for their clients and Katrina Campins, owner of a luxury real estate company and star of the first season of "The Apprentice" who builds the buzz factor and gives back at the same time. There is no sports franchise that gives more power to the fans than NASCAR racing, and Gaylord Opryland Resort uses their experience with celebrities to treat everyday people like stars.

Filled with engaging stories and dozens of examples from organizations of every kind, you will love the lessons of this book. And you'll be hoping every company you do business with reads it!!

Chellie Campbell, Author
The Wealthy Spirit: Daily Affirmations for Financial Stress Reduction and Zero to Zillionaire

5 of 5 people found the following review helpful:

5.0 out of 5 stars I couldn't put it down!, January 15, 2008

By	Sandra J. Geroux "Sandyg" (USA) - See all my reviews (REAL NAME)

I really love the stories in this book! They really show how you can give red carpet service, no matter whether you're a BIG company or a small one! I couldn't wait to see what other celebrity stories were going to be there from one page to the next - I especially loved the green M&M's, and the pizza they baked on a plane to deliver it from one country to another... wow - it really helps you start thinking about what you can do that's extra for your customers (even if you can't fly a freshly-baked pizza to another country)! Great job getting our imaginations going to create better service for our customers.

5 of 5 people found the following review helpful:

5.0 out of 5 stars What a great concept! And an easy read, too!, January 4, 2008

By	David Glickman (Tampa, FL) - See all my reviews (REAL NAME)

"The Celebrity Experience" can be best described as 'customer service on steroids'. It's a fresh and novel way of looking at how to treat customers, no matter what business you're in. The author shows the power of treating all customers as though they were "celebrities" and gives concrete (and amazingly creative) examples of businesses that are already doing so. She shows the reader how they, too, can easily implement "The Celebrity Experience" in their business, really without much cost, but with simply a new way of looking at how to view their customers. I also enjoyed the writing style, because it was a very fast and easy read. This book is destined to set a new standard in the way businesses look at their customers!