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Celebrity, Inc.: How Famous People Make Money Paperback – November 15, 2011


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Editorial Reviews

Review

“An economist at heart, Jo Piazza has consistently dug deeper to try to figure out why celebrities behave the way they do and what the consequences of their behavior will be. This book puts celebrities in context, but it also puts the consumer of celebrity in context. No one should feel bad about enjoying pop culture, but they should understand how it is being marketed to them. [Celebrity, Inc.] gives the reader the tools to do exactly that.”
—Bonnie Fuller, President of HollywoodLife.com

Book Description

From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex.
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Product Details

  • Paperback: 232 pages
  • Publisher: Open Road Media (November 15, 2011)
  • Language: English
  • ISBN-10: 1453258191
  • ISBN-13: 978-1453258194
  • Product Dimensions: 5.5 x 0.5 x 8.5 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #1,096,618 in Books (See Top 100 in Books)

Customer Reviews

4.4 out of 5 stars
5 star
56%
4 star
38%
3 star
0%
2 star
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1 star
6%
See all 16 customer reviews
The author clearly knows the subject matter well and approaches it in a fun yet informative way.
Perpetua
If you enjoy reading about entertainment, business, entrepreneurship, and/or personal finance - you'll love CELEBRITY, INC.
Manisha Thakor
This book was interesting and really makes you stop and look at your life and realize just how everything is for sale.
drewski

Most Helpful Customer Reviews

10 of 11 people found the following review helpful By Manisha Thakor on November 17, 2011
Format: Paperback
Once I started reading this book, I could hardly put it down. With chapter titles such as #scandal & #diets you may guess there are some juicy bits. But what may really surprise you is the degree to which this book can help YOU live a saner life. By holding up a mirror to the world of celebrity Jo gives us a intimate backdrop against which to assess the 24/7/365 images of the "lifestyles of the rich and famous" we are exposed to in modern digital life. If you enjoy reading about entertainment, business, entrepreneurship, and/or personal finance - you'll love CELEBRITY, INC. It's got all that - and more - in there. Highly recommend.
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3 of 3 people found the following review helpful By Book Nympho on August 30, 2012
Format: Paperback
I'm absolutely fascinated with behind-the-scenes Hollywood. You can read all about celebrities in magazines but everything that happens backstage has always seemed so mysterious to me. I'd rather hear about how movies get made, what producers and agents do, how deals are made and films are written. So when I heard about this book, I couldn't wait to get my hands on it.

I think a lot of people think that being famous automatically equals being wealthy without wondering how celebrities actually get their money. In Celebrity, Inc. the author covers different ways celebs can get paid. There are chapters on:

*Baby pictures: how celebrities pit magazines against one another to bid for photos of their children
*Reality TV: how it works, what it takes to get on a show, how much of it is really real, etc.
*Weight loss: can you believe some people gain weight just so they can get paid to lose it in the spotlight?
*Celebutantes: people who are famous for being famous and how to turn fame into a career
*Perfume: ever wondered why there are so many celebrity perfumes out there and why they're marketed the way they are?
*Feuds: how launching a fight (even a fake one) with another celebrity can mean you both make more money
*Internet: how Ashton Kutcher pioneered on Twitter and how celebrities are getting paid to advertise online
*American Idol: all about the show and how it was created to make money, as well as the fame of those who do (and don't) win
*Charities: how celebrities use charities to boost their image
*Consistency: the importance of maintaining a consistent and reliable image to Hollywood success
*Fame after death: some deceased stars are making more money decades after their death than living ones.
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5 of 7 people found the following review helpful By SagCynthia on December 10, 2011
Format: Paperback Verified Purchase
I bought this book for my sister because she loves Kim Kardashian. Kim is just a small portion of this book. As a marketer myself, I love this book. If you (or anyone you know) is looking to become "famous" (obviously no talent needed based on some of the 'celebs' the media has created), this is the book for you. Yes, it's a bit dry in a textbook sort of way (with it's graphs & charts), but it's quite instructional. I'm giving my sister her copy & buying a copy for myself to add to my marketing library.
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Format: Paperback
How I Heard About The Book...

This book had been sitting in my Audible wish list for a while before I downloaded it, so I can't recall the exact referal... but I think it might have been mentioned in a Dan Kennedy newsletter a few months back.

The Lesson/Argument in Three Sentences...

There is no real applicable lesson in here, as the book is basically a documentary in print detailing how the quote unquote, famous, actually make their money and play the fame-game. It also talks/reveals a lot about the mechanics of the entertainment business; covering things like how to "buy an oscar win" . I guess if you are trying to be the next Paris Hilton it may help you forecast/project/plan out your income streams, but it's more of a education on 'how the game is played' than a playbook.

Why Read It ...

Maybe you're not obsessed with celebrity like Fleur (my wife) is, but if you are at all interested in learning the 'economics of fame' this is well worth a read.
And if you're not overtly interested in discovering how 'celebrities earn their income', you should! 'Celebrity' is one of the largest, hottest and most in-demand 'industries' ... and as savvy entrepreneurs we should continue to stay abreast of other industries and how they work ... especially if we want to partner with a celebrity on an endorsement deal (and there a are only a few better ways to get attention in this day and age than with a celebrity spokesperson)

Consumption Method [Audio,eBook,Paperback etc] ...

Given it's not a 'how to' style book, that I felt I needed to take notes on, I've opted for the audiobook version.
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Format: Paperback Verified Purchase
As an avid reader of celebrity gossip magazines, websites and memoirs, I thought I knew a bit about how celebrity works. At the very least, I knew celebs often court the press and get paid for photo ops. But from reading Jo Piazza's excellent expose Celebrity, Inc., I learned so many more ways celebrities can and do earn money and position their brands in what she calls the Hollywood Industrial Complex. Tackling everything from the rise of the celebrity baby market (and its source, Shiloh Jolie-Pitt), one of the most remarkable chapters in that the numbers are so astronomical, to how Kim Kardashian outdid Paris Hilton in the world of reality TV and its attended much more than fifteen minutes of fame, to Tim McGraw's fragrance line, how rap beefs boost sales, and how celebrities' popularity is measured, Piazza offers up lessons that have stayed with me every time I read a magazine or see a piece of gossip. Piazza also makes it clear that whether it's creating a more charitable image or creating a digital footprint, celebrities must continue to innovate and analyze their own images to stay in the game, lest someone new come along and usurp their role in the power hierarchy. Anyone active online will appreciate her chapter about Ashton Kutcher and his involvement in the tech world, which has both made him plenty of money via various income streams but paved the way for companies to capitalize on celebrity brands online. Definitely worth reading for anyone interested in the inner workings of the financing of celebrity, persona and fame.
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