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Celebrity, Inc.: How Famous People Make Money Paperback – November 15, 2011


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Celebrity, Inc.: How Famous People Make Money + Will Work for Shoes: The Business Behind Red Carpet Product Placement + Stargazing: Celebrity, Fame, and Social Interaction (Contemporary Sociological Perspectives)
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Product Details

  • Paperback: 232 pages
  • Publisher: Open Road Media (November 15, 2011)
  • Language: English
  • ISBN-10: 1453258191
  • ISBN-13: 978-1453258194
  • Product Dimensions: 8.5 x 5.5 x 0.5 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #714,951 in Books (See Top 100 in Books)

Editorial Reviews

Review

“An economist at heart, Jo Piazza has consistently dug deeper to try to figure out why celebrities behave the way they do and what the consequences of their behavior will be. This book puts celebrities in context, but it also puts the consumer of celebrity in context. No one should feel bad about enjoying pop culture, but they should understand how it is being marketed to them. [Celebrity, Inc.] gives the reader the tools to do exactly that.”
—Bonnie Fuller, President of HollywoodLife.com

Book Description

From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex.

Customer Reviews

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See all 14 customer reviews
She got the details (and the how much!).
Amazon Customer
It was a pretty interesting read learning just how the rich can stay rich and the opportunities they are able to leverage for money because of their status.
AdventureReader
This book will be a fascinating and eye-opening read for just about anyone.
Book Nympho

Most Helpful Customer Reviews

10 of 11 people found the following review helpful By Manisha Thakor on November 17, 2011
Format: Paperback
Once I started reading this book, I could hardly put it down. With chapter titles such as #scandal & #diets you may guess there are some juicy bits. But what may really surprise you is the degree to which this book can help YOU live a saner life. By holding up a mirror to the world of celebrity Jo gives us a intimate backdrop against which to assess the 24/7/365 images of the "lifestyles of the rich and famous" we are exposed to in modern digital life. If you enjoy reading about entertainment, business, entrepreneurship, and/or personal finance - you'll love CELEBRITY, INC. It's got all that - and more - in there. Highly recommend.
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3 of 3 people found the following review helpful By Book Nympho on August 30, 2012
Format: Paperback
I'm absolutely fascinated with behind-the-scenes Hollywood. You can read all about celebrities in magazines but everything that happens backstage has always seemed so mysterious to me. I'd rather hear about how movies get made, what producers and agents do, how deals are made and films are written. So when I heard about this book, I couldn't wait to get my hands on it.

I think a lot of people think that being famous automatically equals being wealthy without wondering how celebrities actually get their money. In Celebrity, Inc. the author covers different ways celebs can get paid. There are chapters on:

*Baby pictures: how celebrities pit magazines against one another to bid for photos of their children
*Reality TV: how it works, what it takes to get on a show, how much of it is really real, etc.
*Weight loss: can you believe some people gain weight just so they can get paid to lose it in the spotlight?
*Celebutantes: people who are famous for being famous and how to turn fame into a career
*Perfume: ever wondered why there are so many celebrity perfumes out there and why they're marketed the way they are?
*Feuds: how launching a fight (even a fake one) with another celebrity can mean you both make more money
*Internet: how Ashton Kutcher pioneered on Twitter and how celebrities are getting paid to advertise online
*American Idol: all about the show and how it was created to make money, as well as the fame of those who do (and don't) win
*Charities: how celebrities use charities to boost their image
*Consistency: the importance of maintaining a consistent and reliable image to Hollywood success
*Fame after death: some deceased stars are making more money decades after their death than living ones.
Read more ›
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4 of 5 people found the following review helpful By SagCynthia on December 10, 2011
Format: Paperback Verified Purchase
I bought this book for my sister because she loves Kim Kardashian. Kim is just a small portion of this book. As a marketer myself, I love this book. If you (or anyone you know) is looking to become "famous" (obviously no talent needed based on some of the 'celebs' the media has created), this is the book for you. Yes, it's a bit dry in a textbook sort of way (with it's graphs & charts), but it's quite instructional. I'm giving my sister her copy & buying a copy for myself to add to my marketing library.
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3 of 4 people found the following review helpful By Amazon Customer on December 5, 2011
Format: Kindle Edition Verified Purchase
I've been in the online marketing realm for 10+ years and found this book to be one of the most informative. She got the details (and the how much!). Will make you rethink twitter as a marketing vehicle as well as considering propelling Ashton Kutcher to sainthood status. Really.
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This book will open your eyes to the crazy ways in which celebrities can use their fame to make money.
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By AdventureReader on April 16, 2014
Format: Kindle Edition Verified Purchase
Another sort of niche economics type book with a bit of sexy since it features celebrities. It was a pretty interesting read learning just how the rich can stay rich and the opportunities they are able to leverage for money because of their status. And how some of them are really on the edge of pioneering things (the Ashton Kutcher Twitter section especially). It shows you how much of Hollywood can be a hustle game and how the superstars keep raking in the cash even when they aren't off staring in movies or television.
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Format: Kindle Edition Verified Purchase
This was a great book on celebrity branding ... and how they make all their money. Endorsements, tie-in's, battles to get sales up, etc. It was very interesting.
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