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The company continued to grow and revolutionize the tea industry. Herb teas had previously been perceived as only of medicinal significance, but Celestial Seasonings introduced herb teas as flavorful, healthy beverages, virtually creating the modern tea industry. Celestial Seasonings solidified its sources for obtaining ingredients, such as hibiscus flowers and chamomile, by working closely with herb farmers from the Pacific Northwest to the exotic Far East. This forward thinking attracted the attention of food industry giant Kraft, Inc., which bought Celestial Seasonings in 1984. Kraft's guidance brought Celestial Seasonings to the attention of new consumers, further strengthening its lead in the herb tea industry while also introducing a gourmet line of traditional, or black, teas. In September 1988, Kraft sold Celestial Seasonings back to its management, returning the tea company to independent ownership. The company remains headquartered in Boulder, in the corporate facility on Sleepytime Drive.
The company, in 1991, experienced the exciting return of its original founder and leader, Mo Siegel, as chairman and chief executive officer. Since then, the company has expanded upon its herbal expertise bringing to market successful lines of Green, Wellness, Organic, and Chai teas. In 2000, Celestial joined forces with the Hain Food Group, maker of many top-selling natural foods brands. Today, serving more than 1.2 billion cups of tea per year, Celestial Seasonings is the largest herb tea manufacturer in North America and is expanding internationally at a rapid rate. Assured of Celestial Seasonings leadership position in the herb tea industry, Mo retired in September 2002 to fulfill another dream: to finish hiking the last set of 14,000-foot Colorado mountains he has yet to climb.
Celestial Seasonings' Mission:
To create and sell healthful, naturally oriented products that nurture people's bodies and uplift their souls. Their products must be:
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My favorite tea flavor. It needs no sweetening, because the flavor itself is very strong, and very good.Published 9 days ago by Kathy
Three months ago I quit drinking alcohol and tasted this tea at a SMART meeting. It has become my drink of choice and love the cinnamon and apple flavour. Read morePublished 11 days ago by Chris 2
I mix Cinnamon Apple Spice tea with Cinnamon Stick tea to get just the right flavor. Both were hard to find under I found them on Amazon. Now i'll never run out.Published 12 days ago by Mable Rose
I love this tea, more like a wonderfull chai, I drink it all the timePublished 16 days ago by Jeann M Samari
My all time favorite tea. It's very sweet and the cinnamon flavor is strong, though I like to use two bags per mug to make it even stronger.Published 1 month ago by L.C.