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The company continued to grow and revolutionize the tea industry. Herb teas had previously been perceived as only of medicinal significance, but Celestial Seasonings introduced herb teas as flavorful, healthy beverages, virtually creating the modern tea industry. Celestial Seasonings solidified its sources for obtaining ingredients, such as hibiscus flowers and chamomile, by working closely with herb farmers from the Pacific Northwest to the exotic Far East. This forward thinking attracted the attention of food industry giant Kraft, Inc., which bought Celestial Seasonings in 1984. Kraft's guidance brought Celestial Seasonings to the attention of new consumers, further strengthening its lead in the herb tea industry while also introducing a gourmet line of traditional, or black, teas. In September 1988, Kraft sold Celestial Seasonings back to its management, returning the tea company to independent ownership. The company remains headquartered in Boulder, in the corporate facility on Sleepytime Drive.
The company, in 1991, experienced the exciting return of its original founder and leader, Mo Siegel, as chairman and chief executive officer. Since then, the company has expanded upon its herbal expertise bringing to market successful lines of Green, Wellness, Organic, and Chai teas. In 2000, Celestial joined forces with the Hain Food Group, maker of many top-selling natural foods brands. Today, serving more than 1.2 billion cups of tea per year, Celestial Seasonings is the largest herb tea manufacturer in North America and is expanding internationally at a rapid rate. Assured of Celestial Seasonings leadership position in the herb tea industry, Mo retired in September 2002 to fulfill another dream: to finish hiking the last set of 14,000-foot Colorado mountains he has yet to climb.
Celestial Seasonings' Mission:
To create and sell healthful, naturally oriented products that nurture people's bodies and uplift their souls. Their products must be:
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Have been drinking this flavored iced tea for years now. The whole family loves the flavor. I have tried other flavors and this one is by far the best.Published 7 days ago by sia
Wonderful flavor. We mix it (4 bags) with regular decaffeinated tea (5 bags) for a gallon of ice tea. All our friends wanted our recipe.Published 10 days ago by Janet Downing
What a way to treat yourself and relax. Hot or chilled, it's delicious !Published 10 days ago by Peggy S.
Well, I bought more than I may drink in a lifetime, but I do love this peach tea. Buy the set and give some away as gifts, otherwise you might drown in peach tea.Published 12 days ago by Hans Atlanta
I love almost all the Celestial Seasonings Teas. This is one of my favorites. The flavor is mild and not too fruity. It smells wonderful. I love it with cream. Read morePublished 19 days ago by pwilliams
Five TASTY Stars! This Celestial Seasonings caffein-free “Country Peach Passion” flavor herbal tea comes in a one sealed package of 20 “unique pillow style” bags without the... Read morePublished 27 days ago by RBSProds
Love this tea! It's not too sweet and not too "peachy". It's just right.Published 1 month ago by Booklover
At first we got a sampler box of the celestial tea the peach was extravagant! So I went online and got the 6 boxes pack, when it arrived I was excited but upon tasting it it was... Read morePublished 1 month ago by Lululicious