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The company continued to grow and revolutionize the tea industry. Herb teas had previously been perceived as only of medicinal significance, but Celestial Seasonings introduced herb teas as flavorful, healthy beverages, virtually creating the modern tea industry. Celestial Seasonings solidified its sources for obtaining ingredients, such as hibiscus flowers and chamomile, by working closely with herb farmers from the Pacific Northwest to the exotic Far East. This forward thinking attracted the attention of food industry giant Kraft, Inc., which bought Celestial Seasonings in 1984. Kraft's guidance brought Celestial Seasonings to the attention of new consumers, further strengthening its lead in the herb tea industry while also introducing a gourmet line of traditional, or black, teas. In September 1988, Kraft sold Celestial Seasonings back to its management, returning the tea company to independent ownership. The company remains headquartered in Boulder, in the corporate facility on Sleepytime Drive.
The company, in 1991, experienced the exciting return of its original founder and leader, Mo Siegel, as chairman and chief executive officer. Since then, the company has expanded upon its herbal expertise bringing to market successful lines of Green, Wellness, Organic, and Chai teas. In 2000, Celestial joined forces with the Hain Food Group, maker of many top-selling natural foods brands. Today, serving more than 1.2 billion cups of tea per year, Celestial Seasonings is the largest herb tea manufacturer in North America and is expanding internationally at a rapid rate. Assured of Celestial Seasonings leadership position in the herb tea industry, Mo retired in September 2002 to fulfill another dream: to finish hiking the last set of 14,000-foot Colorado mountains he has yet to climb.
Celestial Seasonings' Mission:
To create and sell healthful, naturally oriented products that nurture people's bodies and uplift their souls. Their products must be:
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Tried this out hot it is very tasty and it also makes the best ice tea.
The scent of peaches wasn't as strong but I could taste it alongside the black tea and that was a very nice flavor combination.
It is sweet enough to drink without adding sugar or you can sweeten it up heavily and is good either way.
A nice peach flavor in a tea bag and produced by a company I know and trust.Published 11 days ago by PeachPecan
Just tried my first hot cup after reading all the great reviews. Should have listened to the last reviewer that called it gentle and light. It is VERY weak. Read morePublished 1 month ago by Montessori Mom
Super yummy! My whole family loves this tea so we keep having to buy more!Published 2 months ago by lasunflwr
I have had some other peach teas before that I didn't like, but I got this in a Celestial Seasonings sampler pack and so I gave it a try. Read morePublished 3 months ago by Sneaky Burrito