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The company continued to grow and revolutionize the tea industry. Herb teas had previously been perceived as only of medicinal significance, but Celestial Seasonings introduced herb teas as flavorful, healthy beverages, virtually creating the modern tea industry. Celestial Seasonings solidified its sources for obtaining ingredients, such as hibiscus flowers and chamomile, by working closely with herb farmers from the Pacific Northwest to the exotic Far East. This forward thinking attracted the attention of food industry giant Kraft, Inc., which bought Celestial Seasonings in 1984. Kraft's guidance brought Celestial Seasonings to the attention of new consumers, further strengthening its lead in the herb tea industry while also introducing a gourmet line of traditional, or black, teas. In September 1988, Kraft sold Celestial Seasonings back to its management, returning the tea company to independent ownership. The company remains headquartered in Boulder, in the corporate facility on Sleepytime Drive.
The company, in 1991, experienced the exciting return of its original founder and leader, Mo Siegel, as chairman and chief executive officer. Since then, the company has expanded upon its herbal expertise bringing to market successful lines of Green, Wellness, Organic, and Chai teas. In 2000, Celestial joined forces with the Hain Food Group, maker of many top-selling natural foods brands. Today, serving more than 1.2 billion cups of tea per year, Celestial Seasonings is the largest herb tea manufacturer in North America and is expanding internationally at a rapid rate. Assured of Celestial Seasonings leadership position in the herb tea industry, Mo retired in September 2002 to fulfill another dream: to finish hiking the last set of 14,000-foot Colorado mountains he has yet to climb.
Celestial Seasonings' Mission:
To create and sell healthful, naturally oriented products that nurture people's bodies and uplift their souls. Their products must be:
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I love, love, love this tea and order it all the time. It tastes like a real peach in every cup!
Don't change a thing! It's the very best at a fair price. Thanks!
This Celestial tea is delicious... great for a chilly evening or early morning cup of tea. Glad I could order it through Amazon!Published 14 days ago by Amazon Customer
This tea is a pleasant drink. I drink it in the afternoon and feel that it does help me to relax. Not usually a tea drinker but this is the best I have had.Published 19 days ago by 4723
This is the best tasting peach tea I've ever found! It's not overpowering like some brands and makes a truly refreshing cup of tea.Published 20 days ago by V. Hall
Light and refreshing for anytime of day or night! I don't like overly sweet drinks and this is just perfect. Read morePublished 1 month ago by amtmcm
I bought this first at a Walmart store. I liked it so much I signed up for subscribe and save on Amazon. It tastes exactly like fresh peaches! UNBELIEVABLE, but, TRUE!!! Read morePublished 1 month ago by Littlduck15
I love Celestial Seasonings, and anyone who has a chance to tour their factory in Boulder, Colorado should take the time to do so. Read morePublished 1 month ago by Jonathan Hummer
Very mild flavor. Liked it better than most other brands that I have tried that were purchased at our grocery store near us.Published 1 month ago by Joyce C. Wallpe
Great peach tea, good flavor! This one has a crisp peachy flavor without going overboard with it. Great with a touch of honey.Published 1 month ago by JP