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The company continued to grow and revolutionize the tea industry. Herb teas had previously been perceived as only of medicinal significance, but Celestial Seasonings introduced herb teas as flavorful, healthy beverages, virtually creating the modern tea industry. Celestial Seasonings solidified its sources for obtaining ingredients, such as hibiscus flowers and chamomile, by working closely with herb farmers from the Pacific Northwest to the exotic Far East. This forward thinking attracted the attention of food industry giant Kraft, Inc., which bought Celestial Seasonings in 1984. Kraft's guidance brought Celestial Seasonings to the attention of new consumers, further strengthening its lead in the herb tea industry while also introducing a gourmet line of traditional, or black, teas. In September 1988, Kraft sold Celestial Seasonings back to its management, returning the tea company to independent ownership. The company remains headquartered in Boulder, in the corporate facility on Sleepytime Drive.
The company, in 1991, experienced the exciting return of its original founder and leader, Mo Siegel, as chairman and chief executive officer. Since then, the company has expanded upon its herbal expertise bringing to market successful lines of Green, Wellness, Organic, and Chai teas. In 2000, Celestial joined forces with the Hain Food Group, maker of many top-selling natural foods brands. Today, serving more than 1.2 billion cups of tea per year, Celestial Seasonings is the largest herb tea manufacturer in North America and is expanding internationally at a rapid rate. Assured of Celestial Seasonings leadership position in the herb tea industry, Mo retired in September 2002 to fulfill another dream: to finish hiking the last set of 14,000-foot Colorado mountains he has yet to climb.
Celestial Seasonings' Mission:
To create and sell healthful, naturally oriented products that nurture people's bodies and uplift their souls. Their products must be:
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Tastes like real peaches. Everyone I have served it to has liked it as well. It is sweet enough to drink without adding sugar or you can sweeten it up heavily and is good either... Read morePublished 8 days ago by Joseph McKinney
So good. I like that Celestial Seasonings uses less packaging than most other brands, and they make some very good teas, this one being an especially good example. Read morePublished 21 days ago by J. Alexander
I combine this with Celestial Seasonings Caffeine Free Tea, lemon juice and pure stevia extract for a great cold tea with no caffeine or tannins, very little sugar and great taste. Read morePublished 24 days ago by priusgirl13
I love the flavor of this tea and when I brew my tea I use 8 black tea bags (decaffeinated) with 4 peach bags in a large pot of water and when it comes to a boil I turn it off... Read morePublished 1 month ago by Genna Foster
Really delicious, yet contains little or no sugar. Not bitter, like some teas.Published 1 month ago by David Spector
Ive tried lots of the celestial tea flavors and this is by far the best one. Just add some sugar and I actually add a small spoonful of lemon juice and its perfectPublished 1 month ago by C.K.
Can't always find this tea in the grocery; often it's just not there.
So we decided to purchase on line and we're not sorry.
Better flavor than other peach teas.
I buy six flavors of Celestial Seasonings teas and rotate the flavors I make for large pitchers of iced tea. Read morePublished 4 months ago by JoAnn Roa