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The company continued to grow and revolutionize the tea industry. Herb teas had previously been perceived as only of medicinal significance, but Celestial Seasonings introduced herb teas as flavorful, healthy beverages, virtually creating the modern tea industry. Celestial Seasonings solidified its sources for obtaining ingredients, such as hibiscus flowers and chamomile, by working closely with herb farmers from the Pacific Northwest to the exotic Far East. This forward thinking attracted the attention of food industry giant Kraft, Inc., which bought Celestial Seasonings in 1984. Kraft's guidance brought Celestial Seasonings to the attention of new consumers, further strengthening its lead in the herb tea industry while also introducing a gourmet line of traditional, or black, teas. In September 1988, Kraft sold Celestial Seasonings back to its management, returning the tea company to independent ownership. The company remains headquartered in Boulder, in the corporate facility on Sleepytime Drive.
The company, in 1991, experienced the exciting return of its original founder and leader, Mo Siegel, as chairman and chief executive officer. Since then, the company has expanded upon its herbal expertise bringing to market successful lines of Green, Wellness, Organic, and Chai teas. In 2000, Celestial joined forces with the Hain Food Group, maker of many top-selling natural foods brands. Today, serving more than 1.2 billion cups of tea per year, Celestial Seasonings is the largest herb tea manufacturer in North America and is expanding internationally at a rapid rate. Assured of Celestial Seasonings leadership position in the herb tea industry, Mo retired in September 2002 to fulfill another dream: to finish hiking the last set of 14,000-foot Colorado mountains he has yet to climb.
Celestial Seasonings' Mission:
To create and sell healthful, naturally oriented products that nurture people's bodies and uplift their souls. Their products must be:
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Love my Arnold Palmers:
Brew half gallon of tea (4 double bags of Green tea and 5 double bags of herbal peach)
Add bottle of Minute Maid 15 calorie lemonade and... Read more
I love the flavor of this tea, but discovered I can purchase it cheaper at my local discount store. However, if you don't have a store nearby, it is a great tea.Published 4 days ago by Diane Swinney
Wonderful peach flavor! I brew this tea and make it into iced tea. We absolutely love it! I've tried many versions of peach tea, and this is the best!Published 13 days ago by Barbara S.
I have tried (I think) just about every peach tea available. Some are too bitter, some have too much spice added, some are just plain boring. Read morePublished 1 month ago by S. C. Miller
Excellent peach flavor! I would not call it "sweet," yet it doesn't need sugar added. The peach flavor and aroma makes this my favorite tea.Published 1 month ago by Andrew Carrick