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The company continued to grow and revolutionize the tea industry. Herb teas had previously been perceived as only of medicinal significance, but Celestial Seasonings introduced herb teas as flavorful, healthy beverages, virtually creating the modern tea industry. Celestial Seasonings solidified its sources for obtaining ingredients, such as hibiscus flowers and chamomile, by working closely with herb farmers from the Pacific Northwest to the exotic Far East. This forward thinking attracted the attention of food industry giant Kraft, Inc., which bought Celestial Seasonings in 1984. Kraft's guidance brought Celestial Seasonings to the attention of new consumers, further strengthening its lead in the herb tea industry while also introducing a gourmet line of traditional, or black, teas. In September 1988, Kraft sold Celestial Seasonings back to its management, returning the tea company to independent ownership. The company remains headquartered in Boulder, in the corporate facility on Sleepytime Drive.
The company, in 1991, experienced the exciting return of its original founder and leader, Mo Siegel, as chairman and chief executive officer. Since then, the company has expanded upon its herbal expertise bringing to market successful lines of Green, Wellness, Organic, and Chai teas. In 2000, Celestial joined forces with the Hain Food Group, maker of many top-selling natural foods brands. Today, serving more than 1.2 billion cups of tea per year, Celestial Seasonings is the largest herb tea manufacturer in North America and is expanding internationally at a rapid rate. Assured of Celestial Seasonings leadership position in the herb tea industry, Mo retired in September 2002 to fulfill another dream: to finish hiking the last set of 14,000-foot Colorado mountains he has yet to climb.
Celestial Seasonings' Mission:
To create and sell healthful, naturally oriented products that nurture people's bodies and uplift their souls. Their products must be:
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Delicious! Wish I could buy in store bit happy I can find online.Published 26 days ago by Dianne B.
I've never been a huge herbal tea fan, even though I always wanted to for health benefits and to cut back on caffeine. Read morePublished 2 months ago by Natalie Jennings
This stuff is so hard to find in the stores. I end up buying the fruit tea sampler just so I can have the Blueberry... It is THAT GOOD. Read morePublished 2 months ago by K. Glover
My favorite flavor. I will definitely get this one again. The price was a little high. You might want to consider making lower. Thanks for the fast delivery.Published 2 months ago by jotroup
Love it! One of my favorite herbal teas. I like to use the Blueberry Tea to mix with other herbal teas which don't taste as delicious. Read morePublished 2 months ago by Vicki McKie
Very fragrant and tasty. Not for everyday, but I do like it a lot.Published 2 months ago by Littlduck15
The tea has a wonderful blueberry flavor; there is nothing artificial about this tea. This is my absolute favorite!Published 2 months ago by dsk