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The company continued to grow and revolutionize the tea industry. Herb teas had previously been perceived as only of medicinal significance, but Celestial Seasonings introduced herb teas as flavorful, healthy beverages, virtually creating the modern tea industry. Celestial Seasonings solidified its sources for obtaining ingredients, such as hibiscus flowers and chamomile, by working closely with herb farmers from the Pacific Northwest to the exotic Far East. This forward thinking attracted the attention of food industry giant Kraft, Inc., which bought Celestial Seasonings in 1984. Kraft's guidance brought Celestial Seasonings to the attention of new consumers, further strengthening its lead in the herb tea industry while also introducing a gourmet line of traditional, or black, teas. In September 1988, Kraft sold Celestial Seasonings back to its management, returning the tea company to independent ownership. The company remains headquartered in Boulder, in the corporate facility on Sleepytime Drive.
The company, in 1991, experienced the exciting return of its original founder and leader, Mo Siegel, as chairman and chief executive officer. Since then, the company has expanded upon its herbal expertise bringing to market successful lines of Green, Wellness, Organic, and Chai teas. In 2000, Celestial joined forces with the Hain Food Group, maker of many top-selling natural foods brands. Today, serving more than 1.2 billion cups of tea per year, Celestial Seasonings is the largest herb tea manufacturer in North America and is expanding internationally at a rapid rate. Assured of Celestial Seasonings leadership position in the herb tea industry, Mo retired in September 2002 to fulfill another dream: to finish hiking the last set of 14,000-foot Colorado mountains he has yet to climb.
Celestial Seasonings' Mission:
To create and sell healthful, naturally oriented products that nurture people's bodies and uplift their souls. Their products must be:
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I love Sleepytime. It's been my nightly ritual for years, and knocks me out like a narcotic I swear. Read morePublished 9 days ago by Dana K. Todd
Sleepy time works. I usually double it with two tea-bags if I'm too wired from a stressful day.Published 23 days ago by A. Cheffy
Ah, it’s a definitely American story – in 1969 friends Mo Siegel and Wyck Hay of Colorado began selling the herbal teas that they had previously only made for themselves. Read morePublished 23 days ago by Kurt A. Johnson
Great flavorful tea. Relaxes me into a wonderful slumber 10 min after drinking.Published 2 months ago by Michelle Hicks
My favorite tea, perfect as a before-bedtime drink. This size purchase is very economical.Published 2 months ago by C. M. Barrett