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The company continued to grow and revolutionize the tea industry. Herb teas had previously been perceived as only of medicinal significance, but Celestial Seasonings introduced herb teas as flavorful, healthy beverages, virtually creating the modern tea industry. Celestial Seasonings solidified its sources for obtaining ingredients, such as hibiscus flowers and chamomile, by working closely with herb farmers from the Pacific Northwest to the exotic Far East. This forward thinking attracted the attention of food industry giant Kraft, Inc., which bought Celestial Seasonings in 1984. Kraft's guidance brought Celestial Seasonings to the attention of new consumers, further strengthening its lead in the herb tea industry while also introducing a gourmet line of traditional, or black, teas. In September 1988, Kraft sold Celestial Seasonings back to its management, returning the tea company to independent ownership. The company remains headquartered in Boulder, in the corporate facility on Sleepytime Drive.
The company, in 1991, experienced the exciting return of its original founder and leader, Mo Siegel, as chairman and chief executive officer. Since then, the company has expanded upon its herbal expertise bringing to market successful lines of Green, Wellness, Organic, and Chai teas. In 2000, Celestial joined forces with the Hain Food Group, maker of many top-selling natural foods brands. Today, serving more than 1.2 billion cups of tea per year, Celestial Seasonings is the largest herb tea manufacturer in North America and is expanding internationally at a rapid rate. Assured of Celestial Seasonings leadership position in the herb tea industry, Mo retired in September 2002 to fulfill another dream: to finish hiking the last set of 14,000-foot Colorado mountains he has yet to climb.
Celestial Seasonings' Mission:
To create and sell healthful, naturally oriented products that nurture people's bodies and uplift their souls. Their products must be:
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This is a favorite variety pack by Celestial Seasonings that I buy all of the time. Stash this tea in your cupboard! Herbal means these teas are perfect anytime.Published 2 days ago by Bon Bon
Great selection of teas! One for every mood, and in this package you get tons! Wish winter would come back so I could drink it every day.Published 4 days ago by Jammy Flowers
Very nice pack. Different tastes for every ocasion. I like them all.Published 2 months ago by savicas
An excellent sampler of different flavors of herbal tea! Peppermint is my favorite - really minty. A great change from caffeinated drinks.Published 4 months ago by Helix
Such good tea and just the mix to keep one from being bored.Published 4 months ago by michelle gurel
i love these teas! The Honey Vanilla Chamomile is my favorite and i ordered another 6 pack of that one because i liked it so much. Read morePublished 4 months ago by happy kitty