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The company continued to grow and revolutionize the tea industry. Herb teas had previously been perceived as only of medicinal significance, but Celestial Seasonings introduced herb teas as flavorful, healthy beverages, virtually creating the modern tea industry. Celestial Seasonings solidified its sources for obtaining ingredients, such as hibiscus flowers and chamomile, by working closely with herb farmers from the Pacific Northwest to the exotic Far East. This forward thinking attracted the attention of food industry giant Kraft, Inc., which bought Celestial Seasonings in 1984. Kraft's guidance brought Celestial Seasonings to the attention of new consumers, further strengthening its lead in the herb tea industry while also introducing a gourmet line of traditional, or black, teas. In September 1988, Kraft sold Celestial Seasonings back to its management, returning the tea company to independent ownership. The company remains headquartered in Boulder, in the corporate facility on Sleepytime Drive.
The company, in 1991, experienced the exciting return of its original founder and leader, Mo Siegel, as chairman and chief executive officer. Since then, the company has expanded upon its herbal expertise bringing to market successful lines of Green, Wellness, Organic, and Chai teas. In 2000, Celestial joined forces with the Hain Food Group, maker of many top-selling natural foods brands. Today, serving more than 1.2 billion cups of tea per year, Celestial Seasonings is the largest herb tea manufacturer in North America and is expanding internationally at a rapid rate. Assured of Celestial Seasonings leadership position in the herb tea industry, Mo retired in September 2002 to fulfill another dream: to finish hiking the last set of 14,000-foot Colorado mountains he has yet to climb.
Celestial Seasonings' Mission:
To create and sell healthful, naturally oriented products that nurture people's bodies and uplift their souls. Their products must be:
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I couldn't find my usual CS decaf Green Tea so I gave the mandarin flavor a try. It adds just the right amount of orange flavor but isn't overpowering. Read morePublished 3 months ago by L. Christensen
This is great tea. No caffeine, and the mild orange flavor comes thru. I add about a quarter cup of lemon concentrate to 2 quarts of it, and that makes it even better.Published 4 months ago by Skydiver
Can't find this tea in stores near me so I loved that I could find it on line. It is a great decaf with no after taste.
Will continue to buy this on line.
I wanted the health benefits of green tea but don't like the bitter aftertaste I've noticed with other green teas. Read morePublished 8 months ago by Frederiqua Flintstone
Great flavor and aroma. This is a brand that I have used for many years and guests always ask for a recommendation.Published 9 months ago by Diane
It is flavored with passion fruit which I find an exceptionally pleasant taste. Blended with a hint of lemon verbena and coriander, this tea is a winner.Published 9 months ago by Jack Shreve
I've been drinking this green tea for years. It's very mellow when brewed for less than three minutes. Read morePublished 10 months ago by Sandy Hjelmberg