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The company continued to grow and revolutionize the tea industry. Herb teas had previously been perceived as only of medicinal significance, but Celestial Seasonings introduced herb teas as flavorful, healthy beverages, virtually creating the modern tea industry. Celestial Seasonings solidified its sources for obtaining ingredients, such as hibiscus flowers and chamomile, by working closely with herb farmers from the Pacific Northwest to the exotic Far East. This forward thinking attracted the attention of food industry giant Kraft, Inc., which bought Celestial Seasonings in 1984. Kraft's guidance brought Celestial Seasonings to the attention of new consumers, further strengthening its lead in the herb tea industry while also introducing a gourmet line of traditional, or black, teas. In September 1988, Kraft sold Celestial Seasonings back to its management, returning the tea company to independent ownership. The company remains headquartered in Boulder, in the corporate facility on Sleepytime Drive.
The company, in 1991, experienced the exciting return of its original founder and leader, Mo Siegel, as chairman and chief executive officer. Since then, the company has expanded upon its herbal expertise bringing to market successful lines of Green, Wellness, Organic, and Chai teas. In 2000, Celestial joined forces with the Hain Food Group, maker of many top-selling natural foods brands. Today, serving more than 1.2 billion cups of tea per year, Celestial Seasonings is the largest herb tea manufacturer in North America and is expanding internationally at a rapid rate. Assured of Celestial Seasonings leadership position in the herb tea industry, Mo retired in September 2002 to fulfill another dream: to finish hiking the last set of 14,000-foot Colorado mountains he has yet to climb.
Celestial Seasonings' Mission:
To create and sell healthful, naturally oriented products that nurture people's bodies and uplift their souls. Their products must be:
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this tea is delish... highly recommend it and relaxing to drinkPublished 7 days ago by Donna L Roper
My new favorite night time tea! It tastes great and works as well for me as Sleeptime Tea does. I will definitely order it again!Published 15 days ago by Kimberly Allen
I absolutely LOVE this tea! It is so good, I really cannot describe the taste. Twinnings had a tea similar to this one and I loved it too, but they discontinued it. Read morePublished 2 months ago by Kelly
Perfect sweetness without having to add any. The soft apple scent is very calming.Published 2 months ago by Phatty
I am a big tea drinker and lover all of celestial seasoning teas (non-caffeinated). My husband is a coffee drinker, but makes an exception for this tea. Read morePublished 9 months ago by neuworld79
I love it but it causes slight allergic reaction and I am def. allergic to Ragweed which is a relative so I think thats why. Read morePublished 10 months ago by Book lover
LOVE LOVE LOVE this flavor. Has a hint of sweetness all its own! Wonderful aroma. Miss it in the stores.Published 11 months ago by Tracey
Barely has any apple flavour, which isn't what I was hoping for! It's not bad but very ,very subtle...don't expect a proper apple tea!Published 12 months ago by katjoeus