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The company continued to grow and revolutionize the tea industry. Herb teas had previously been perceived as only of medicinal significance, but Celestial Seasonings introduced herb teas as flavorful, healthy beverages, virtually creating the modern tea industry. Celestial Seasonings solidified its sources for obtaining ingredients, such as hibiscus flowers and chamomile, by working closely with herb farmers from the Pacific Northwest to the exotic Far East. This forward thinking attracted the attention of food industry giant Kraft, Inc., which bought Celestial Seasonings in 1984. Kraft's guidance brought Celestial Seasonings to the attention of new consumers, further strengthening its lead in the herb tea industry while also introducing a gourmet line of traditional, or black, teas. In September 1988, Kraft sold Celestial Seasonings back to its management, returning the tea company to independent ownership. The company remains headquartered in Boulder, in the corporate facility on Sleepytime Drive.
The company, in 1991, experienced the exciting return of its original founder and leader, Mo Siegel, as chairman and chief executive officer. Since then, the company has expanded upon its herbal expertise bringing to market successful lines of Green, Wellness, Organic, and Chai teas. In 2000, Celestial joined forces with the Hain Food Group, maker of many top-selling natural foods brands. Today, serving more than 1.2 billion cups of tea per year, Celestial Seasonings is the largest herb tea manufacturer in North America and is expanding internationally at a rapid rate. Assured of Celestial Seasonings leadership position in the herb tea industry, Mo retired in September 2002 to fulfill another dream: to finish hiking the last set of 14,000-foot Colorado mountains he has yet to climb.
Celestial Seasonings' Mission:
To create and sell healthful, naturally oriented products that nurture people's bodies and uplift their souls. Their products must be:
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This tea has a great mild flavor that is perfect. Great for relaxing when you have a headache or just need a calm flavor to savor.Published on February 25, 2013 by Deloris A Matheny
This doesn't taste like pear to me, it just has a light, delicate, slightly sweet, and absolutely delicious flavor. It's one of my favorite teas.Published on February 2, 2012 by Terri L. Manning
White tea is pretty delicate.. it requires patience to make the perfect cup! Do not brew this tea for more then 2 minutes because if you do this tea will become bitter! Read morePublished on December 18, 2011 by I_am_me
I love this flavor of tea and have had a hard time finding it at local grocery stores. Happy to see it was still available someplace.Published on November 17, 2011 by E. Berkowitz
I am not a tea person. Growing up, my dad drank hot tea all-day-long. You could hear the sound of the tea kettle whistling throughout the day. Read morePublished on November 13, 2011 by GinSing
My wife loves this tea, adn we could not find it in the grocery stores. Amazon was great life saver!Published on January 26, 2011 by Dennis L. Doke
This brand of white pear tea disappeared from my local grocery store (maybe seasonal?) so I was glad to find it on Amazon. Read morePublished on October 16, 2009 by Amazon Customer