Customer Reviews

Cengage Advantage Books: This is PR: The Realities of Public Relations

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1 star:		(2)

 

 

Okay, I had to get it for a class. Now, I'm not saying it's a bad book. But, it's a text--lots of useful info written in the most insomnia-defeating way possible.

You'll find out everything you ever wanted to know but never knew would be on the final. But, it's weak on the 'Net. For that, a friend loaned me her Guerrilla PR: Wired by Michael Levine. Wow! Totally deals with the Internet and how to use it to your advantage.

Like I said, This is PR isn't bad or anything. In fact, it's actually pretty good. I wish it were a bit cheaper, though, but it's a text--ever find a new text for under $100?

I have to say there are good portions of this book but overall I have several issues with this textbook. First of all the print is very small. I have pretty good vision but reading this book really hurts my eyes. I absolutely love reading and have never complained about a textbook, but this book literally puts me to sleep. I feel like it literally tries to smash the reader with too much information at one time. The points are hard to follow. After reading a couple paragraphs particularly in the theories section your literally like what did I just read. The whole point of reading a textbook is to convey information not to drown the reader in as many large words as you can think of. Overall the book is poorly designed for the reader to read comfortably or to actually take much away from.

It took a really short time for me to receive it. Although as used, it looks perfectly new!
It's a quite simple PR book, not bad for beginners.

This book gives good insight into the PR field and makes good reading material

This book gives you a general view of public realtions that is good for those who are curious about the industry. However, I would read Michael Levine's Guerilla PR Wired to gain a more thorough view of Public Relations.

no instructions on how to do pr. misleading book, too simplistic. Get the Media Relations Handbook instead at www.MediaRelationsHandbook.com.

Though it could use an updated edition, This is PR is a terrific textbook. It doesn't get the respect or attention that Cutlip's Effective Public Relations text gets, but it's nearly as good.