Intranets are every bit as important as the hypesters say - but they're a whole lot tougher to implement! Now, top consultant Jennifer Stone Gonzalez has written the book on maximizing the business impact of your intranet. 21st Century Intranet leverages the industry's experiences and best practices, providing step-by-step project plans and comprehensive checklists that will be invaluable to every intranet developer. Through seven detailed case studies, discover how intranets can help transform your company into a hyper-competitive learning organization. Learn how to budget for Web technology; create test sites and measure their effectiveness; respond quickly to changing needs; and build the interdisciplinary team you need to succeed. Uncover five powerful myths of intranet development, and learn proven strategies for surmounting the human and organizational challenges to intranet deployment. Discover how to choose among four divergent models of intranet design; align Web technology with your business goals; build intranets that strengthen your company as a community; identify the best roles for "push" and "pull" technologies; and future-proof your intranet. The accompanying CD-ROM contains intranet application software from Netscape, Radnet, Durand Communications and IntraNetics that demonstrates the power of intranet-based email, discussion areas, document databases, workflow and push technologies.
Book Description
Editorial Reviews
Amazon.com Review
Jennifer Stone Gonzalez sees intranets as more than mere enhancements of corporate communications; she sees them as exciting tools for revitalizing the corporate environment and the people who work there. The 21st Century Intranet is written for people who want to champion the development on intranets within their organization and who want to ensure that the systems developed add value to the organization and excitement to the workplace.
The thrust of the book is on enhancing communication, starting with persuading upper management to implement intranets wisely and support them appropriately. Although Gonzalez discusses the fundamentals of intranet design and management, she does not refer to them for technical matters but for issues of how organizations communicate and learn. She devotes considerable space to determining which features are most valuable on an intranet, getting senior management involved, coordinating the sites of diverse groups, and encouraging employees to use the intranet as their primary communication tool within the organization--including allaying fears that may arise from the organizational change an intranet may represent.
Gonzalez also addresses the professional development of those who manage intranets. She discusses concerns such as how to determine the real success of your intranet development efforts, how to make the success apparent to senior management, and how to develop intranet creation and management as a career opportunity.
Review
/*842337, 0-13-842337-7*/ Unanimous praise for THE 21ST CENTURY INTRANET! "Don't even think about creating an Intranet without reading this book. Buy several copies -- you'll want to pass it around, and others will want to borrow it." Howard Rheingold, Author, Virtual Communities and Virtual Realities Founder, Electric Minds, www.minds.com "The 21st Century Intranet is a triumph, as Gonzalez provides an insightful framework for successful Intranet deployment. This is a lively and pragmatic road map full of examples on how to (and how not to) build and manage these machines of the knowledge economy. In spite of the dramatic potential benefits of Intranet computing, to date there have been more Intranet failures than successes, as too many have underestimated the challenges of Intranet deployment. Gonzalez provides an approach which is both holistic and pragmatic, outlining the not only the technical but also the human and behavioral issues that must be addressed to harness the remarkable power of Intranet computing. This book is required reading for any "Intranet champion" who not only wants to make sense of the recent dramatic changes in technology, but also wants to capitalize on them." Malcolm Frank, Vice President, Cambridge Technology Partners "The 21st Century Intranet is chocked full of pragmatic advice for successfully designing and implementing your company's Intranet. A must read." Dick Baumbusch, President, the Knowledge Advantage Group "An indispensible guide for getting the most from technology investments. Jennifer Stone Gonzalez demystifies the confusion for the technologist and business manager alike." Maynard Webb, VP & CIO, Bay Networks "Dr. Gonzalez has added a valuable contribution to our understanding of a critical new business communications technology. In particular, she adds depth to the analysis of the critical interplay between Intranet deployment and corporate culture and communications which will outlive rapidly evolving technologies." Kevin Han, Chief Information Architect, Just in Time Solutions, Inc. "Jennifer Stone Gonzalez has created an outstanding analysis of the benefits and challenges of developing Intranets. The 21st Century Intranet reveals a deep understanding of the cultural and organizational issues underlying the Intranet phenomenon and should be required reading for developers, consultants, and managers alike. As someone who lives and breathes corporate Intranet development on a daily basis, I find that The 21st Century Intranet transcends the trivia of speeds and feeds and instead delivers a higher vision of the value Intranets can bring to any organization." Richard S. Gaston, Jr., Business Development Manager, Sage Solutions, Inc. "This book is a must read. Gonzalez provides the corporate world with a much needed practical view of the world of corporate Intranets. I loved the nuts and bolts lists, presentations and how to's. A perfect resource for any organization moving into the exciting world of intranets." Elliott Masie, President, The MASIE Center , Author of TechLearn Trends "Spectacular! With clarity, insight, and a sense of history, Jennifer Stone Gonzalez has written the guide to intranets. If you're online, you need this book." Jessica Lipnack and Jeffrey Stamps, The Networking Institute, Inc. Authors of Virtual Teams (Web Copy: Intranets are every bit as important as the hypetsers say, but they are a lot more difficult to implement. Now, top consultant Jennifer Stone Gonzalez has written the book on maximizing the business. "Gonzalez' book is a very useful guide for technological change agents. It's practical, well-researched, and filled with stories about real-life implementation experiences." Mary E. Boone, President, Boone Associates Author, Leadership and the Computer. "A key learning from this book is to balance people and technology during Intranet development. I enjoyed the "cultural" and ethnographic stories in this book which convey a powerful message to all Intranet developers "build the tool, but to be real cool, add folk to the pool." The 21st Intranet extends beyond a promise of easy publishing, flash graphics and interactive scripts to the core values of knowledge creation, innovation through idea recombination, trust and community." Denham Grey, President, GreyMatter Inc. "Jennifer Stone Gonzalez has written the definitive handbook for IT professionals pondering the bewildering array of technologies relentlessly coming down the pike. The good news is that you don't have to replace your computer systems. It's about alignment, not replacement." Alan Chamberlain, Strategic Planning Analyst, Bay Networks "This book is clearly for leaders, key decision makers and strategic planners. Jennifer Stone Gonzalez has taken the mysticism of the Internet and made it practical for the layperson and daily business use. I suggest it for all leaders who want their organizations to be vital and competitive in the knowledge economy. More than likely your customers and competitors have a copy". Charles L. Fred, President, International Learning Systems "The 21st Century Intranet is a powerful guide for the worker of the future. This book will help us all understand and adapt to the profound realities of intranet communication. Don't be left behind in the world of the past--read this book and move into the future." Bruce Tulgan, President, Rainmaker, Inc. Author, Managing Generation X "Wonderful! A much-needed book that not only offers practical insights into intranet development, but reminds us of the reasons we want them in the first place: to leverage the abundant wealth of human intelligence, creativity, and knowledge within our organizations. A "must-read." Janet Logothetti, Prinicipal, Terra Firma Design
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Most Helpful Customer Reviews
23 of 23 people found the following review helpful:
4.0 out of 5 stars
A good starting place, in spite of all the typos,
By A Customer
This review is from: The 21st Century Intranet (Paperback)
This book is a good place to start if you have been tasked with starting up an intranet. While it is a bit repetitive, the author makes her case for important issues like user-centered design, the criteria of a successful intranet and moving away from the first of four models of an intranet. It will expose you to the most important issues surrounding the design, implementation and running of an intranet.The book is really let down by its poor editing; be prepared for, on average, one typo per page and quite a few grammatical errors as well. I find these niggles irritating and inexcusable, especially from a publisher like Prentice Hall.
13 of 13 people found the following review helpful:
5.0 out of 5 stars
An excellent book for all Intranet Managers and Developers,
This review is from: The 21st Century Intranet (Paperback)
I believe that, even though this book is over two years old, it is still absolutely foundational to anyone who is an Intranet Project Manager.Having been a contractor for over five years, dealing primarily on the e-commerce and marketing side of the Internet, I needed a tool that would quickly give me a broad perspective in the Intranet realm. I was able to complete this book in four days and walk into my new position at State Farm Insurance as the California Web Coordinator with an excellent understanding of what needed to be done. Three weeks after starting my new job, myself and my counterparts from the other areas in the state were able to prepare and submit a proposal based primarily on what I learned from this book. Try that with any other book and you'll still be trying to peice it together. This is an excellent book that's very easy to read and very informative. Thanks Jennifer for a job well done.
18 of 20 people found the following review helpful:
5.0 out of 5 stars
Intranet development should start here!,
By John Leo Mencias (Belize) - See all my reviews
This review is from: The 21st Century Intranet (Paperback)
This interesting and well-written (style) book discusses the whys, whos, whats and even the whens of successful intranet development. Yes, it also discusses the hows - not the actual software development 'how', but rather the oft forgotten yet crucial part that comes before anything else: finding out what users want. It makes a strong case for designing intranets around its users, their need for information and the inherent potential of the underlying internet technology for information exchange. In fact, it would appear that Ms. Gonzalez's rendition of the history of the evolution of the internet is made for the sole purpose of reminding us that its raison d'etre was communal information exchange and hence this is what we should be using it for. More importantly, Ms. Gonzalez presents a realistic framework - at the same time making a strong case - for bottom-up intranet development: evolving from diverse, distributed informal groups of information-seekers within the same enterprise, then nurtured by intranet champions and finally "sold" to top management as a clear economic choice to other means of information and knowledge sharing. She even goes through the pains of preparing generic proposals for selling intranet projects to top management. This book is an essential starting point for top management and intranet champions in undertaking any IT project (period)! Heeding Ms. Gonzalez's words is sure to save many IT-itchy companies much time, effort and money!
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