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Cereal Tycoon: Henry Parsons Crowell Founder of the Quaker Oats Company [Kindle Edition]

Joe Musser
4.5 out of 5 stars  See all reviews (16 customer reviews)

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Print List Price: $12.99
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Book Description

Do you ever think big things for God? Born into a wealthy family and endowed with a large inheritance after the death of his father, Henry Parsons Crowell had many opportunities to try his hand at business, a passion that suited him well. His shrewd business sense eventually brought him to the top of the oatmeal business, and to the potential for even greater wealth, if only he would compromise his values. But Crowell was a man of integrity and compassion. Read this compelling story of a man who, in his youth, struggled with a debilitating and life threatening illness. He was a man who survived the loss of two wives, a man who faced opposition in almost every venture he engaged upon, and a man who, through it all, thought big things for God. Whether it was in his home-based Bible studies, his business lunches with great leaders, his work to rid the city of Chicago of debauchery, or his contributions to the Moody Bible Institute, Henry Parsons Crowell was a man who above all sought to share Christ with those around him. See how the vows Crowell made as a young man to give glory to God through his stewardship came to fruition in this inspiring biography of one of the faithful men of God.

Editorial Reviews


You may want to consider ("The Cereal Tycoon") to occupy you during long winter nights ahead.... The book tells the story of turn-of-the-century Chicago entrepreneur and philanthropist Henry Parsons Crowell, founder of the Quaker Oats Co....

(Author) Musser has written more than 30 books, including the best-selling "Joni." That book, the story of struggles against depression faced by a woman paralyzed in a diving accident, has sold more than 3.5 million copies.

Crowell, considered the father of merchandising and modern advertising, was fascinating to Musser not only because of his remarkable ability to make money, but because of his practice of using his money to further good causes. -- Julie Snively, Rockford Register Star columnist


Author Joe Musser has done a remarkable job of capturing the heart and soul of Henry Parsons Crowell.  Business men and women will be inspired and challenged by Crowell's work, character, ethics and commitment to Christ.
-Dr. Joseph M. Stowell, President, Moody Bible Institute

Product Details

  • File Size: 288 KB
  • Print Length: 168 pages
  • Page Numbers Source ISBN: 0802416160
  • Publisher: Moody Publishers (June 1, 2009)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B008UTW772
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #260,424 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.5 out of 5 stars
4.5 out of 5 stars
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars A religious man who was not ashamed to make money! October 26, 2001
Henry P. Crowell could make money just as easy as you and I can chew gum! You've probably never heard of this fine gentleman, but I know you are familiar with the company he helped make into a conglomerate. "QUAKER OATS." Mr. Crowell had a profound faith in God. He put his life into God's hands and just followed where God took him. If you are in business and you believe in God you will enjoy this book. There is very little out there about him, so get it here and enjoy!
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1 of 1 people found the following review helpful
3.0 out of 5 stars Very good story that could be written better. January 4, 2013
Format:Paperback|Verified Purchase
Not a difficult read, but the author could not decide how to best present all the facts for the story. No real development about business, no real development about personality or family, no real development about contemporaries. Lots of focus on early life and then breezed through mid life and later life.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Inspiring Story October 16, 2012
By Forenji
Format:Kindle Edition|Verified Purchase
This is a book about an inspiring, driven, committed and inovative individual. Almost a "Steve Jobs" of his generation. It is his story that makes this book great. I give four stars because it could have been better writen, but don't let that put you off.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great biography of a great Christian man June 29, 2008
Carole Joy Seid recommended this product - she says that we all need heroes and this man is a hero! Easy to read and inspiring for those of us who have aspirations
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1 of 1 people found the following review helpful
By A Customer
This biography of Henry Crowell is an easy read with a profound message for those of us whom God has prospered. The picture of the late 1800s and early 20th century are both interesting and enlightning. The testimony of his life and sucess in several arenas, while maintaining a humble stature, should be an encouragement to all.
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4.0 out of 5 stars Under the radar... June 25, 2014
By laura
Format:Kindle Edition|Verified Purchase
Henry Parsons Crowell's greatest testimony to His precious savior may be that practically no one in the 21st century knows of him - yet, millions continue to be influenced by his legacy. This book, while a bit simplistic, does an excellent job of allowing his story to quietly motivate others to follow in his footsteps.
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5.0 out of 5 stars very readable for the whole family April 15, 2014
Format:Paperback|Verified Purchase
I'm so glad we read this. It was inspirational. Our 15 year old daughter enjoyed it as well. Thank you.
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4.0 out of 5 stars Superb life story February 8, 2014
Format:Kindle Edition|Verified Purchase
This is a very encouraging true life story that we might all aspire to. A very committed Christian who lived his life taking his faith in Christ very seriously. It is very well written.
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Most Recent Customer Reviews
5.0 out of 5 stars This book was a great joy to read and learn about the history of ...
This book was a great joy to read and learn about the history of this Godly Man the only thing about it was it wasn't indepth enough It seem the writer was in a hurry to get it... Read more
Published 29 days ago by Tea fan
5.0 out of 5 stars American Icon, in humble terms
There is everything in this book: Love, death, romance, money, pain, achievement, double cross, marketing, business, faith, and truth. Read more
Published 12 months ago by Joshua Holden
5.0 out of 5 stars A great book about a great man
I was surprised to know the Quaker Oats creator was such a man of God. This gives me a great example to learn from
Published 12 months ago by John D Gresham
5.0 out of 5 stars An inspiring read
A great read with an inspiring message for all no matter the age. I highly recommend this book to both young & old.
Published 13 months ago by Ally
3.0 out of 5 stars Interesting, but a bit light in detail
A bit light in detail, and didn't really deal enough with the Crowell's personal life and character. But interesting nevertheless for a broad brush stroke view of this man's life.
Published 17 months ago by DAVID BEATTIE
5.0 out of 5 stars Cereal Tycoon - Obedience brings profit
Served as an inspirational account of a what God can do through a life devoted to His glory. God only needs us to allow Him to work through us, and He will use us to change lives.
Published 19 months ago by Amazon Customer
5.0 out of 5 stars Great Story, Great Man
You probably never thought about the fact that somebody, at some point, popularized the idea of eating oats for breakfast. Read more
Published 20 months ago by James F. Fitzgerald, Jr.
5.0 out of 5 stars My favourite biography.
If you are a Christian and you are a business owner, then you must read this book. I am moved by reading this bio, teaching you how to be the salt and the light for Jesus in this... Read more
Published on October 31, 2011 by iBoksm
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