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Cereal Tycoon: Henry Parsons Crowell Founder of the Quaker Oats Company Kindle Edition

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Length: 168 pages Enhanced Typesetting: Enabled

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Editorial Reviews

Review

You may want to consider ("The Cereal Tycoon") to occupy you during long winter nights ahead.... The book tells the story of turn-of-the-century Chicago entrepreneur and philanthropist Henry Parsons Crowell, founder of the Quaker Oats Co....

(Author) Musser has written more than 30 books, including the best-selling "Joni." That book, the story of struggles against depression faced by a woman paralyzed in a diving accident, has sold more than 3.5 million copies.

Crowell, considered the father of merchandising and modern advertising, was fascinating to Musser not only because of his remarkable ability to make money, but because of his practice of using his money to further good causes. -- Julie Snively, Rockford Register Star columnist

Review

Author Joe Musser has done a remarkable job of capturing the heart and soul of Henry Parsons Crowell.  Business men and women will be inspired and challenged by Crowell's work, character, ethics and commitment to Christ.
-Dr. Joseph M. Stowell, President, Moody Bible Institute


Product Details

  • File Size: 414 KB
  • Print Length: 168 pages
  • Publisher: Moody Publishers (June 1, 2009)
  • Publication Date: June 1, 2009
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B008UTW772
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #825,769 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By W. P. Danitz on October 26, 2001
Format: Paperback
Henry P. Crowell could make money just as easy as you and I can chew gum! You've probably never heard of this fine gentleman, but I know you are familiar with the company he helped make into a conglomerate. "QUAKER OATS." Mr. Crowell had a profound faith in God. He put his life into God's hands and just followed where God took him. If you are in business and you believe in God you will enjoy this book. There is very little out there about him, so get it here and enjoy!
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2 of 2 people found the following review helpful By A Customer on June 28, 1998
Format: Paperback
This biography of Henry Crowell is an easy read with a profound message for those of us whom God has prospered. The picture of the late 1800s and early 20th century are both interesting and enlightning. The testimony of his life and sucess in several arenas, while maintaining a humble stature, should be an encouragement to all.
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2 of 2 people found the following review helpful By Forenji on October 16, 2012
Format: Kindle Edition Verified Purchase
This is a book about an inspiring, driven, committed and inovative individual. Almost a "Steve Jobs" of his generation. It is his story that makes this book great. I give four stars because it could have been better writen, but don't let that put you off.
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2 of 2 people found the following review helpful By TheCoasties on June 29, 2008
Format: Paperback
Carole Joy Seid recommended this product - she says that we all need heroes and this man is a hero! Easy to read and inspiring for those of us who have aspirations
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Format: Paperback Verified Purchase
You probably never thought about the fact that somebody, at some point, popularized the idea of eating oats for breakfast. It was previously considered horse food, but Crowell changed that perception by coming up with a great packaging idea, creating a trusted brand by assuring that the food was clean, (not tainted with dirt and animal droppings), and pointing out through the newly developing advertising business the nutritional value and low cost of this breakfast food. It was just the thing that a nation full of hard working immigrants needed for their growing families.

Upon these ideas, Crowell built a wide ranging empire. It is a fascinating story of a classic American entrepreneur.
Crowell did not stop with building his fortune. He was a devout Christian who applied himself to his community, helping the poor, and spreading the gospel.
Crowell does not fit the "robber baron" sterotype that is applied to many other tycoons. He was a great businessman who used his skills to help others. Through his foundation, Crowell's work is still a force for good to this day.
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By laura on June 25, 2014
Format: Kindle Edition Verified Purchase
Henry Parsons Crowell's greatest testimony to His precious savior may be that practically no one in the 21st century knows of him - yet, millions continue to be influenced by his legacy. This book, while a bit simplistic, does an excellent job of allowing his story to quietly motivate others to follow in his footsteps.
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By TR on February 8, 2014
Format: Kindle Edition Verified Purchase
This is a very encouraging true life story that we might all aspire to. A very committed Christian who lived his life taking his faith in Christ very seriously. It is very well written.
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Format: Kindle Edition Verified Purchase
I was surprised to know the Quaker Oats creator was such a man of God. This gives me a great example to learn from
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