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The Challenge of Effective Speaking 15th Edition

3.6 out of 5 stars 14 customer reviews
ISBN-13: 978-0495911340
ISBN-10: 0495911348
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Editorial Reviews

Review

1. Introduction to Public Speaking. 2. Developing Confidence Through the Speech Planning Process. 3. Effective Listening. 4. Determining a Speech Goal that Meets Audience Needs. 5. Adapting to Audience. 6. Researching Information for Your Speech. 7. Organizing and Outlining the Speech. 8. Completing the Outline: Creating the Introduction and the Conclusion. 9. Creating and Using Visual Aids. 10. Practicing Speech Wording. 11. Practicing Delivery. 12. Informative Speaking. 13. Persuasive Speaking: Reasoning with Your Audience. 14. Persuasive Speaking: Motivating the Audience. 15. Ceremonial Speaking: Speeches for Special Occasions. 16. Increasing the Effectiveness of Problem Solving Discussion. --This text refers to an alternate Paperback edition.

About the Author

Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year, Rudolph F. Verderber is also one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage Learning texts-COMMUNICATE, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK-have a reputation for being student favorites due to their accessible presentation of theory and skills.

Kathleen S. Verderber (PhD, University of Cincinnati) is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an MA in Speech Communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of COMMUNICATE! THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, COMM, and SPEAK all with Cengage Learning, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press.

Deanna D. Sellnow, PhD, is Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida. She conducts faculty development workshops on instructional communication pedagogy and has published her research in regional, national, and international journals. Her research interests include the rhetoric of popular culture, particularly music as communication, and instructional communication as it occurs in conventional and nonconventional classrooms, as well as in risk and crisis contexts. She is co-author of COMMUNICATE! COMM, SPEAK, and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage Learning.
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Product Details

  • Paperback: 400 pages
  • Publisher: Wadsworth Publishing; 15 edition (January 1, 2011)
  • Language: English
  • ISBN-10: 0495911348
  • ISBN-13: 978-0495911340
  • Product Dimensions: 10.7 x 8.4 x 0.6 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #392,481 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
I chose this rating because , the text book is in good condition and I found a $20 bill , on page 133
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Format: Paperback Verified Purchase
Product was actually an international edition. The cover of the book had a copy of the US edition laminated over the correct international edition. Very deceitful.
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Format: Paperback Verified Purchase
Soooo, I decided to rent it because as you know college isn't cheap. The book came in 2 days (free 2-day prime student shipping). The book itself, the cover had a sticky black smudge, kind of like when you peel off a sticker... but I was able to gently scrape it off & wipe off the sticky-ness so at least the next person that rents this book won't have to deal with it. But overall, the book was complete, no missing pages, no writting on it, just a few bent corners but that doesn't bother me. It will serve me for what it is intended for, definitely recommend.
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Format: Paperback
The price of this book ranged from nearly $100 to over a THOUSAND DOLLARS. It was no better than a $12 effective speaking book. The authors were ineffective in communicating in writing to the tune of $100...Price gouging at it's worst for a book that isn't in my major
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Format: Paperback Verified Purchase
This was the textbook utilized for an oral communications class. I found this book very to read and the additional CD for practicing public speaking situations very helpful. This has truly been one of the easiest textbooks I have read.
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Format: Paperback Verified Purchase
the item sent to me came right on time, great condition, far better than i had expected. i was skeptical about buying things online, but ive had a great experience. definitely no buyers remorse here.
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By Eileen on January 28, 2013
Format: Paperback Verified Purchase
I really did not have a choice to get this book because it was for a class. As of right now I think the book is boring but I just started it and you never know. It is informative though.
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