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Change by Design [Kindle Edition]

Tim Brown
3.8 out of 5 stars  See all reviews (96 customer reviews)

Print List Price: $29.99
Kindle Price: $16.24
You Save: $13.75 (46%)
Sold by: HarperCollins Publishers

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Book Description

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.  



Editorial Reviews

Review

“With people like Brown codifying design thinking, the tools are out there to solve our problems if a few people are willing to attack them with that sort of tenacity.”

About the Author

Tim Brown is the CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the global consultancy that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V.

Today IDEO applies its human-centered approach to drive innovation and growth for the world's leading businesses, as well as for government, education, health care, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such corporations as Microsoft, PepsiCo, Procter & Gamble, and Steelcase.


Product Details

  • File Size: 485 KB
  • Print Length: 276 pages
  • Page Numbers Source ISBN: 0061766089
  • Publisher: HarperCollins e-books; 1 edition (September 29, 2009)
  • Sold by: HarperCollins Publishers
  • Language: English
  • ASIN: B002PEP4EG
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #22,016 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
126 of 136 people found the following review helpful
3.0 out of 5 stars High level October 7, 2009
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
Tim Brown has had an amazing career working at the premier design firm in the country, IDEO. This book in part recounts stories of various clients they have worked for, and in part lays out a vision for how design can be more human centric. He discusses using these approaches for everything ranging from industrial design to social engineering.

Although the stories about the various clients are interesting, I found the book to be so high level that it was hard to take away practical steps. I would have found the book more valuable if instead of keeping the discussion at the very highest level (brainstorming is good, need to control the chaos, design goes through phases, etc) it would take some of the principles discussed and look at specifics -- here is a specific client interaction where we did x, y, z. Here is why we did it. Here is what happened. Here is a specific failure case. Here is what we learned.

Without it, although the book covers a lot of interesting case studies, it doesn't do so in a way in which I felt that I have knowledge of things to do differently in my day to day creative activities within my company, or ways in which I could interact with clients better.
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57 of 68 people found the following review helpful
Format:Hardcover
I recently read two books (this one written with Barry Katz and Roger Martin's The Design of Business) and am reading a third (Neil Sheehan's A Fiery Peace in a Cold War) in which major organizational transformations are accomplished by those who understand the power of design thinking, help their colleagues to do so, and then together, take an approach, Tim Brown suggests, "that is powerful, effective, and broadly accessible, that can be integrated into all aspects of business and society, and that individuals and teams can use to generate breakthrough ideas that are implemented and that therefore have high impact. Design thinking, the subject of this book, offers just such an approach." He goes on to acknowledge, "I was trained as an industrial designer, but it took me a long time to realize the difference between [begin italics] being [end italics] and [begin italics] thinking like [end italics] a designer. That strikes me as a critically important distinction. Brown views the power of design "not as a link in a chain but as the hub of a wheel"...not as a stage in a process but as a center of gravity, as a gravitational/centrifugal force, with involvement at all levels and in all areas of operation. "Design is now too important to be left to designers."

Brown carefully organizes his material with two Parts. First, he introduces a set of principles for design thinking that be applied by almost anyone in any organization, whatever its size and nature may be. He involves his reader in a journey through the important stages of thinking. He provides a framework that he hopes will help the reader identify the principles and practices that make for great design thinking.
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26 of 30 people found the following review helpful
5.0 out of 5 stars An Invitation And Tutorial On Design Thinking And Action September 17, 2009
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
Several books and many articles have been written about the business practices and design accomplishments of the iconic Industrial Design firm IDEO. But, this most recent text instructs and invites the reader to participate in Design Thinking and Problem Solving. Beginning with a mind map to supplement the table of contents Tim Brown escorts the reader in a multi-threaded adventure in the sometimes systematic, sometimes serendipitous world of design based problem solving; including methods for brainstorming, visualization and prototyping in a variety of environments. He demonstrates and invites the reader to share the methods of thinking and acting which have resulted in true innovation not only in product form and function, but in new experiences in hospitals, amusement parks and in life-saving design and engineering efforts for the Third World. Other books illustrate the design process and share the beautiful results achieved by Product Design and Development professionals, but aside from this book and Henry Dreyfuss' "Designing for People" which is so influential it was reprinted after half a century no other text shows the reader how to think and act as designer; a skill so necessary in solving the complex problems of modern life.

I highly recommend this short text, not only to the artist, or engineer but to all concerned citizens who hope to make a contribution in solving the problems of their own life and those of a global society.

--Ira Laefsky
Information Technology and HCI Consultant
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28 of 33 people found the following review helpful
1.0 out of 5 stars Does this sales presentation come with a toaster? December 14, 2010
Format:Hardcover
A book by the CEO of IDEO about design thinking comes with high expectations. Unfortunately, this book falls seriously short mostly because it blatantly promotes his company instead of discussing real problems, stories and solutions. All roads lead to IDEO. Done. But, is business innovation really so simple?

Tim Brown is not alone. Many CEO's write books to overtly promote their works, clients, and methodologies. I'd imagine that is why Peter Drucker, the management guru from Harvard University, gave a funny answer to a question asked by a journalist at FORTUNE Magaine - "What business books do you read?" Drucker - "I don't read business books. I read Shakespeare."

If you want to read an excellent book about innovation, I found "The Victorian Internet," well-written and researched. It discusses the advent of the telegraph and how its leaders came up with solutions to the myriad problems from the new technology. It provides a surprising parallel to the dot com boom of 1998-2001. By analyzing history, we are better equipped to look around corners and prepare for the future.
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Most Recent Customer Reviews
4.0 out of 5 stars inspired me to think differently
This book helped to infuse creativity into my work, I highly recommend for leaders who want to challenge how they do their work.
Published 2 months ago by t young
4.0 out of 5 stars Introduction in Design Thinking by CEO of IDEO
"Change By Design" is an introduction to Design Thinking written by the CEO of IDEO, the famous design firm from which Design Thinking originates. Read more
Published 2 months ago by Bas Vodde
5.0 out of 5 stars Obsessed
I am quite possibly obsessed with this book. After reading it, I knew that it really made a difference in the way I thought, but what I didn't anticipate was how much of the book... Read more
Published 2 months ago by Morgan
5.0 out of 5 stars Path to innovation
Great ideas to improve innovation in any work environment - not just the design field. Also concept that can be applied to leadership.
Published 2 months ago by Sabrina
5.0 out of 5 stars Inspirational
This book opens doors and windows previously closed by the logical thinker. Truly a great read for those looking to think beyond incremental design.
Published 4 months ago by James Conover
3.0 out of 5 stars lots of stories
The book is decent in conveying the importance of design thinking but is very word and watered down with anecdotes and stories of design thinkers of the past and at IDEO. Read more
Published 5 months ago by James Eggers
5.0 out of 5 stars What the world needs now...
Precisely what our complex world needs more of these days: a human-centered methodology for solving complex problems. Read more
Published 5 months ago by Gabriel Gloege
5.0 out of 5 stars A great book for everyone
I'm not desinger, but it gave an idea of the approach I should follow to generate innovation at my organization. Its simple and fun to read, a lot of clear examples are provided. Read more
Published 5 months ago by Bruno Balanza
5.0 out of 5 stars Must read book 😁
Simply WoW, I always had those thought but never new it's out there. Once I read it my eyes went 😜OMG
Thx YIG Moe Albakri for recommending this book 😍
Published 6 months ago by Soraka Saria Alkhatib
4.0 out of 5 stars Bought as a gift
I bought this book as a gift, so didn't read it myself. But it has some great reviews so guessing it's a good read.
Published 8 months ago by pri_s
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More About the Author

Tim Brown is the CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the global consultancy that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V. Today IDEO applies its human-centered approach to drive innovation and growth for the world's leading businesses, as well as for government, education, health care, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such corporations as Microsoft, PepsiCo, Procter & Gamble, and Steelcase.

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