Tim Brown is the CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the global consultancy that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V.
Today IDEO applies its human-centered approach to drive innovation and growth for the world's leading businesses, as well as for government, education, health care, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such corporations as Microsoft, PepsiCo, Procter & Gamble, and Steelcase.
I was new to design thinking, so that Brown's book has had great impact on me.
I think this is a great book written with lot of interesting case studies and written in a very smooth and flowing style.
So, the title is a bit of a miss, but that's really the worst thing that can be said critically of this book.
This is a fascinating book, even for those of us who do not design new computers buildings or bridges. Read morePublished 4 days ago by Jim Bernhardt
The author might be a great designer, but my God he is a boring writer.Published 1 month ago by Vincent Bataoel
A wonderful detailing of the ins and outs of design thinking from someone at the forefront of the DT movementPublished 1 month ago by Chris Schilder
I really don't get what the fuss is about. This hoopla about design thinking is just that. There's no there there, to quote Gertrude Stein.Published 2 months ago by Richard Mcknight
Tim Brown's book is one of the best I've read in the last twenty years. It reflects the changes we've seen in the environment - the speedup of change, the adaptability required... Read morePublished 2 months ago by JayArr