Tim Brown is the CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the global consultancy that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V.
Today IDEO applies its human-centered approach to drive innovation and growth for the world's leading businesses, as well as for government, education, health care, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such corporations as Microsoft, PepsiCo, Procter & Gamble, and Steelcase.
I was new to design thinking, so that Brown's book has had great impact on me.
I think this is a great book written with lot of interesting case studies and written in a very smooth and flowing style.
So, the title is a bit of a miss, but that's really the worst thing that can be said critically of this book.
It gives some good insight into design thinking, its origin and how to apply it in practice. I would recommend this book for those who haven't experienced design thinking in... Read morePublished 1 month ago by AC
For a school of thought that focuses so much on the visual aspects of development it was funny that this book lacked so much in three-dimensional visuals.. Read morePublished 2 months ago by Ann m dumais
easy to read. I am luck to have this to be one of my material of design class.Published 2 months ago by HANZI ZHANG
While there are quite a few exanples the overall flow was superficial and really did not give much of an insight. Could be a good book who have no idea of this fieldPublished 2 months ago by Srinivas Nidugondi
THE Design Thinking book, is a must read for anyone wanting to learn about Design Thinking. Everyone must read this book.Published 4 months ago by MattNichols911
This book helped to infuse creativity into my work, I highly recommend for leaders who want to challenge how they do their work.Published 6 months ago by t young