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Alan Deutschman is a senior writer at Fast Company and the author of two previous books, The Second Coming of Steve Jobs and A Tale of Two Valleys. He lives in Atlanta, Georgia, with his wife.--This text refers to the Paperback edition.
Brilliant book. If you have ever wondered how lasting change can take effect, then read this book. It is chocked full of well researched examples and case studies to make the... Read morePublished 2 days ago by Amazon Customer
My doctor recommended this book to me but after reading it, I didn't find it to be very helpful. If you are interested in a good read related to losing weight, I recommend... Read morePublished 2 months ago by Trek Rider
What if someone you believed and trusted told you that you had two choices: change something about the very core of who you are, or die? Could you do it? Read morePublished 3 months ago by William B. Bangs
I appreciate the simple approach but the case study approach was too repetitive for me. It also seems that I've read similar case studies in other books (IBM, GM, & weight loss),... Read morePublished 3 months ago by David J. Glover
Extremely good reasoning about how difficult real change can be without a workable hypotheses.A good method for changing addiction habits. I
Sent a copy to a son in rehab!
I really hoped to get some new information out of this but it just says the same thing everyone else does. NO new info and pretty boring to read.Published 7 months ago by Dottie
A psycholgist friend of mine recommended this book and wondered why it didn't cause more excitement. I couldn't agree more. Read morePublished 7 months ago by J. Sprague
The case studies and research used in this book are excellent. It is also very well written. I liked the book a lot.Published 8 months ago by Ms. Joy
This was suggested reading for work. It turned out to be very informative for anyone in a small or large business.Published 9 months ago by Richard