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Alan Deutschman is a senior writer at Fast Company and the author of two previous books, The Second Coming of Steve Jobs and A Tale of Two Valleys. He lives in Atlanta, Georgia, with his wife.--This text refers to the Paperback edition.
Extremely good reasoning about how difficult real change can be without a workable hypotheses.A good method for changing addiction habits. I
Sent a copy to a son in rehab!
I really hoped to get some new information out of this but it just says the same thing everyone else does. NO new info and pretty boring to read.Published 2 months ago by Dottie
A psycholgist friend of mine recommended this book and wondered why it didn't cause more excitement. I couldn't agree more. Read morePublished 3 months ago by J. Sprague
The case studies and research used in this book are excellent. It is also very well written. I liked the book a lot.Published 4 months ago by Ms. Joy
This was suggested reading for work. It turned out to be very informative for anyone in a small or large business.Published 5 months ago by Richard
I always think if you can mine a nugget or two out of these kinds of books that they're worth a read. Read morePublished 6 months ago by James Stanton
Fantastic book that gives reasons why people or organizations change and why they do not. Highly recommended !Published 7 months ago by OrtbergFan
This books was recommended by the engineering manager of a large corporation. After reading it, we decided to have the entire management team read it, so we all know these... Read morePublished 10 months ago by Jack
This is a easy to read book that uses good examples for how challenging it is to change no matter how important it is that we do. Read morePublished 11 months ago by B. Brant