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Alan Deutschman is a senior writer at Fast Company and the author of two previous books, The Second Coming of Steve Jobs and A Tale of Two Valleys. He lives in Atlanta, Georgia, with his wife.--This text refers to the Paperback edition.
My doctor recommended this book to me but after reading it, I didn't find it to be very helpful. If you are interested in a good read related to losing weight, I recommend... Read morePublished 7 days ago by Trek Rider
What if someone you believed and trusted told you that you had two choices: change something about the very core of who you are, or die? Could you do it? Read morePublished 1 month ago by William B. Bangs
I appreciate the simple approach but the case study approach was too repetitive for me. It also seems that I've read similar case studies in other books (IBM, GM, & weight loss),... Read morePublished 1 month ago by David J. Glover
Extremely good reasoning about how difficult real change can be without a workable hypotheses.A good method for changing addiction habits. I
Sent a copy to a son in rehab!
I really hoped to get some new information out of this but it just says the same thing everyone else does. NO new info and pretty boring to read.Published 4 months ago by Dottie
A psycholgist friend of mine recommended this book and wondered why it didn't cause more excitement. I couldn't agree more. Read morePublished 5 months ago by J. Sprague
The case studies and research used in this book are excellent. It is also very well written. I liked the book a lot.Published 6 months ago by Ms. Joy
This was suggested reading for work. It turned out to be very informative for anyone in a small or large business.Published 7 months ago by Richard
I always think if you can mine a nugget or two out of these kinds of books that they're worth a read. Read morePublished 8 months ago by James Stanton