What do all leaders in all organizations in all industries ask repeatedly? (1)"Why aren’t my employees gung-ho about needed change projects?" and (2)"What can I do to get their commitment to support those projects?"
These leaders’ hopes for organizational improvement are being held hostage by RESISTANCE TO CHANGE.
Written in a conversational, information-packed style, peppered with real life examples, this book shows how to turn resistance into positive commitment & support.
Why is This Book Long Overdue?
• 70% of all change projects fail.
• Why? Resistance to change. So say Fortune 500 execs.
• Most "solutions" increase, rather than decrease, the level of resistance to change.
• The conventional approach only treats resistance as a logical problem to be solved. It ignores the irrational, emotion-based aspect of resistance that must be dissolved.
What is the solution to this problem? This book.
Benefits for Business People:
• EXECUTIVES will find change cheaper, faster, & more likely to stick.
• MANAGERS will discover change to be more clear, less threatening, and easier to be successful.
• EMPLOYEES will enjoy a less traumatic, more positive, and more respectful environment for change.
• CONSULTANTS will finally have their advice honored and executed as planned.
This Book Gives Managers and Other Change Leaders:
• Guaranteed boost in your "Change Confidence Quotient."
• An end to your failure fears.
• New practical methods for dissolving resistance to change.
• A 7-Step, 22-Topic conversation guide to transform your employees from "change antagonists" to "advocates for change."
• Clear strategies to handle your employees’ rational AND emotional stubborn streaks.
• An end to the sabotage that surrounds change projects.
• Clear understanding of your role as manager, and the new demands on you that you don’t even know about (yet)!
• The missing part of the equation that leverages common sense and past experience into successful change leadership.
• 101 Tips to instantly integrate change into YOUR workplace.
• Assurance that never again will irrational resistance ruin your best laid plans.
About the Author
Dr. Jerald Young is an experienced Organizational Development and Change Consultant. He has a Ph.D. in Organizational Behavior from Yale University and an M.B.A. from the University of Oklahoma. For two decades he was a professor of Organizational Behavior and Change at the University of Floroida. Today he is the founder and president of the New York City-based consulting firm, the Center for Stable Change.
Dr. Young provides workshops, executive coaching, and change consulting. His propietary methodology crystallizes over 50 years of change research and introduces a new way to dissolve resistance to change. His firm is dedicated to helping change leaders transform resistance to change into support and positive commitment.
