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Found this book when I was doing the product design of a major (software) product used worldwide by many users. Read morePublished on October 17, 2013 by Seattle Hiker
I love this book. So few relate economics/business to human nature. Most seem to describe and predict economic cycles as if they exists in a vacuum. Read morePublished on June 4, 2013 by Judy Guentzler-collins
Oftentimes, change and technology go hand-in-hand - as they complement and drive each other forward, usually to the betterment of us all. Read morePublished on March 26, 2009 by Rebecca Clement
Mr.Coburn provides useful insights into why some technologies succeed in the marketplace and others that seem equally good or better do not. Read morePublished on November 12, 2008 by Amazon Customer
The Change Function: Why Some Technologies Take Off and Others Crash and Burn
Interesting theory and well written book. Read more
Intel icons Gordon Moore and Andy Grove are each credited with a high-tech development axiom. "Moore's Law" says the cost of putting the maximum number of transistors on an... Read morePublished on March 13, 2007 by Rolf Dobelli
On one hand, this book seems to belabor the point that products are only adopted by the market if the user's have a "crisis" that outweighs the costs of acquiring and using the... Read morePublished on February 6, 2007 by R. J. McCabe
You have passion for your product, your team is energized and your investors are doubling down. Your potential customers are interested -- but they're not buying. Why? Read morePublished on January 15, 2007 by Amazon Customer
The Change Function provides readers with a simple and useful framework to evaluate technologies against user adoption. Read morePublished on December 27, 2006 by Daniel Hong