"Lays out the argument that we can improve our advocacy efforts by studying research into what motivates people to change, and then gives us a tour through that research and shows how we can each be better advocates." --Paul Shapiro, HSUS
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Very well written and researched. Really gets you thinking about what works and what doesn't when it comes to getting people to voluntarily change their behavior. Read morePublished 27 days ago by Steffen
This books is a must read for any animal or human rights advocate. Packed with valuable information to help each of us understand the best way to approach people who we want to... Read morePublished 29 days ago by kamalakaruna
This is an excellent book with fantastic references insights and use of scientific literature to trigger behavior change, even if you work for a private company and sell new... Read morePublished 9 months ago by Andras Baneth
Love this book, gives a lot of insights. Simple useful information which is ofter neglected by activists. Read morePublished 10 months ago by Alexandra Vishnyakova
All volunteers must read this book. This will help bring more ease in speaking with others and creating change. It is well written and researched. Read morePublished 10 months ago by Amazon Customer
Regardless of which positive social change you're passionate about, this book is a must-read. It shares what we know from social science, some of which will surprise you, some of... Read morePublished 23 months ago by 1541addison
I love reading about new and different ideas. This book satisfies both the new AND different elements and should be read by anyone who is interested in a change of perspective... Read morePublished on January 19, 2014 by Sheila A. Williams
So much to be learned from this magnificent book. Cooney is really a brilliant activist and his research-based words of wisdom are invaluable.Published on October 15, 2013 by AndreaG