Have one to sell? Sell yours here
The Man Who Changed How Boys and Toys Were Made: The Life and Times of A. C. Gilbert, the Man Who Saved Christmas
 
 
Tell the Publisher!
I'd like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

The Man Who Changed How Boys and Toys Were Made: The Life and Times of A. C. Gilbert, the Man Who Saved Christmas [Paperback]

Bruce Watson (Author)
4.4 out of 5 stars  See all reviews (9 customer reviews)


Available from these sellers.


Formats

Amazon Price New from Used from
Hardcover --  
Paperback --  

Book Description

October 28, 2003
Athlete, magician, marketing genius, millionaire- A. C. Gilbert was all of these, but he made his name by refusing to grow up. In 1913 Gilbert poured his boyish enthusiasm into a new toy. He called it the Erector Set, and the A. C. Gilbert Company sold 30 million of them. In this engaging book, award-winning journalist Bruce Watson tells the story of this amazing toy and its remarkable inventor-who, in 1918, became "The Man Who Saved Christmas" by convincing the U.S. War Resources Board not to ban wartime toy sales. Going beyond biography, Watson asks important questions about toys, boys, girls, science, and the way our perception of each has changed. The result is a quintessentially American tale of ingenuity, enthusiasm . . . and a marvelous invention that fit industrial America like a nut fits a bolt.

Customers Who Bought This Item Also Bought


Editorial Reviews

From Publishers Weekly

The man who invented Erector sets might seem like an unlikely subject for a biography, but Watson (London Bridge: 2000 Years of a River Crossing) turns the story of A.C. Gilbert's life and most popular invention into a lively, entertaining read. Erector helped boys create their own miniature worlds; it taught them to use their ingenuity to play at being men. Adults who'd been "Gilbert boys" in their youth used Erector to create such things as the first heart-bypass machine with sets they'd hung onto from their childhoods. Gilbert himself was a "wide-awake" all American boy in the 1880s and '90s who showed his friends how to have a good time. As head of the Mysto manufacturing company and as publisher of Erector Tips (a magazine that not only contained new models to build and contests to win but also tips on life and growing up), he continued to spread his knowledge to boys all over. Gilbert saw opportunities where no one else did, banding U.S. toy manufacturers together and turning WWI into an opportunity to make American-made toys foremost in American homes. A true Renaissance man, he was an accomplished magician, a "4-minute man" promoting patriotism at movie houses and a pole vault champion. In 1918, he saved Christmas from the Council of National Defense, which had decided that parents should be forced to buy Liberty Bonds rather than toys for their children. Watson's spirited style adds a sense of nostalgic whimsy to Gilbert's intense life and makes this quirky book, just like Gilbert's toys, educational and good clean fun.
Copyright 2002 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

From Booklist

Watson's brisk biography of Alfred Carleton Gilbert, the inventor of Erector sets, pleasurably evokes a nostalgic corner of Americana. It is no exaggeration to credit Gilbert with creating the modern toy industry (he founded its trade organization and at his peak was the wealthiest toy manufacturer in the country). It is no surprise when Watson emphasizes Gilbert's marketing savvy. He was part of the product, presenting himself in ads as a boy who never grew up, though his friends, as Watson writes, "found Gilbert about as childlike as your IRS auditor." His business success, according to Watson, in part derived from a society worried about the "boy problem," as mischief making in the early 1900s was called. An athletics craze represented one solution (Gilbert himself was an Olympic pole vaulter), and what better way to occupy idle hands than with an Erector set? With a lively and inquisitive writing style, Watson embeds Gilbert in his times, producing an insightful, fluid narrative. Gilbert Taylor
Copyright © American Library Association. All rights reserved --This text refers to an out of print or unavailable edition of this title.

Product Details

  • Paperback: 240 pages
  • Publisher: Penguin (Non-Classics) (October 28, 2003)
  • Language: English
  • ISBN-10: 0142003530
  • ISBN-13: 978-0142003534
  • Product Dimensions: 8.1 x 5.1 x 0.4 inches
  • Shipping Weight: 6.2 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #169,867 in Books (See Top 100 in Books)

More About the Author

Bruce Watson is the author of three books on American history, each illuminating troubled periods when the nation's values were tested.
In "Freedom Summer: The Savage Season That Made Mississippi Burn and Made America a Democracy," Watson captures the turning point summer of 1964 when 700 college students headed for the racial cauldron of Mississippi. On the first day of that summer, three volunteers vanished in central Mississippi. The disappearance of Michael Schwerner, James Chaney, and Andrew Goodman sparked national alarm and an exhaustive manhunt. But while the FBI dragged rivers and scoured swamps, Freedom Summer volunteers carried on. Some taught in Freedom Schools, others struggled to register voters. Working with local heroes, they built a human bridge, black and white, across the chasms of Jim Crow, a bridge Watson's book traces from Freedom Summer to the inauguration of Barack Obama. In a starred review, Publisher's Weekly called "Freedom Summer" a "mesmerizing history."
Watson's previous book, "Sacco and Vanzetti: The Men, The Murders, and The Judgment of Mankind" shed new light on the cause célèbre that tore America apart in the 1920s. "Sacco and Vanzetti" was favorably reviewed in publications ranging from the New York Times ("spirited history") to the New Yorker ("unusually even-handed") to The Nation ("The most thorough and readable plumbing yet of the case record.") The Mystery Writers of America nominated "Sacco and Vanzetti" for its Edgar Award in the category of True Fact/Crime. The Washington Post Book World named "Sacco and Vanzetti" one of its Top 10 non-fiction books of 2007.
Watson's 2005 book "Bread and Roses - Mills, Migrants, and the Struggle for the American Dream," was the first full-length narrative of the notorious "Bread and Roses" textile strike of 1912. The New York Times called Bread and Roses "fast paced, well researched. . . an exciting read." The New York Public Library chose "Bread and Roses" as one of "25 Books to Remember for 2005."
Watson has also written more than three dozen feature articles for Smithsonian on topics ranging from the history of Coney Island to Ferraris and eels. His work has also appeared in the Boston Globe, the Los Angeles Times, the Wall Street Journal, the Washington Post, Yankee, Reader's Digest, and Best American Science and Nature Writing 2003.




 

Customer Reviews

9 Reviews
5 star:
 (5)
4 star:
 (3)
3 star:
 (1)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.4 out of 5 stars (9 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

12 of 12 people found the following review helpful:
5.0 out of 5 stars AC Gilbert beyond Paradise...and into the 21st century, October 31, 2002
Bruce Watson has taken a mostly forgotten american hero and brought him to a new audience. With detailed precision, an alarming wit and an insight that childhood makes the man, Bruce Watson here writes of a long lost era in American history and the paradigm shift that Alfred Carlton Gilbert wrought.

America needs an industrial hero, now. And this book tells of one man who deserves more recognition. A very good read. Not a hobbyist checklist or price-guide, "The man who changed how boys and toys were made" is a warm fuzzy that in reality tells of the reasons why American ingenuity had a boost that lead the pathway to landing on the moon, and hints at why the great American engineering triumphs of the 20th century might be lost in the 21st. Highly reccommended read, far more than a "toy" book.

Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


9 of 9 people found the following review helpful:
5.0 out of 5 stars Required reading, September 12, 2003
By 
ken k (AZ United States) - See all my reviews
This book should be required reading for industrial designers, toy designers and anyone else involved in design, marketing or production of consumer goods. This is a very important look into market forces, consumer behavior and the importance of placing the consumer first amd foremeost in your product design.

The book may be a biography, but is also a textbook for every enlightened designer and marketer. I will make this required reading for the Industrial design grad student I am mentoring.

Add to the fact that the author's style is at times hilarious, sometimes matter of fact, and the bottom of page 208 and page 209 will bring tears of joy and pride to your eyes.

Well written, entertaining and incredibly informative.

Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


6 of 6 people found the following review helpful:
5.0 out of 5 stars Examines how toys help avert or discharge childhood violence, February 9, 2003
A.C. Gilbert wore many hats: athlete, magician, and self-made millionaire - but he made his money by creating the Erector set toy back in 1913, making an invention which changed how boys played. The Man Who Changed How Boys And Toys Were Made isn't just a biography of an inventor; it examines how toys help avert or discharge childhood violence, how high-tech toys may serve a different purpose, and differences between how both sexes play.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews







Only search this product's reviews



Inside This Book (learn more)
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New Haven, New York, Erector Tips, Frank Gilbert, Gilbert Company, World War, American Flyer, Louis Marx, Toy Manufacturers of America, Hello Boys, Council of National Defense, Gilbert Circus Car, Joshua Lionel Cowen, United States, Christmas Eve, New England, Elaine Grotefeld, Eugene Gilbert, Four Minute Men, Harold Heal, Mary Gilbert, Nieuw Amsterdam, Pacific University, Peter Pan, Red Flag Fire Department
New!
Books on Related Topics | Concordance | Text Stats
Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Search Inside This Book:



Books on Related Topics (learn more)
 
 

What Other Items Do Customers Buy After Viewing This Item?


Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
 
(2)

Your tags: Add your first tag
 

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
Search Customer Discussions
Search all Amazon discussions
   
Related forums



So You'd Like to...



Look for Similar Items by Category


Look for Similar Items by Subject