From Publishers Weekly
The huge following the Edwardses have garnered for their books (Working from Home; Best Home Businesses for the 21st Century), seminars and media ventures give them a competitive edge over the many other self-help authors who have recently entreated readers to find their inner passion and translate it into a satisfying life plan. Yet their underlying practicality evident in their advice to readers to secure their immediate well-being before changing direction and their subtle and intelligent inspiration also distinguish them from the rest. Considered gurus by home business owners, the Edwardses predictably focus on making a practical connection with one's passion (i.e., using it to support oneself), often referring to their popular Finding Your Perfect Work. Assuming their readers are capable of introspection, self-discipline and self-education, they suggest exercises to ascertain one's true interests by describing peak experiences and identifying patterns among them. Intended to be done with a partner, these exercises might be easier in a workshop setting; in any case, they should help participants recognize patterns and build confidence. When it comes to handling the emotional aspects of change, however, the Edwards defer to practitioners of neurolinguistic programming for advice. Offering many devices common to the genre including a workbook approach with specific tasks, questions, challenges; a change journal; excellent self-quizzes; and true-life examples the authors consistently reinforce the importance of developing a careful strategy and doing one's homework. (Apr.)Forecast: With a Today Show appearance on March 19 and a 20-city satellite tour, the Edwards will rouse their considerable audience; this practical book has a solid shot at long-term popularity.
Copyright 2001 Cahners Business Information, Inc.
Change happens, but usually neither easily nor smoothly and often begrudgingly. That explains the phenomenal success of Spencer Johnson's Who Moved My Cheese?
(1998). This thin volume has perched atop best-seller lists for the past year with sales topping one million. Managers in large corporations hand out copies by the thousands to get their employees not only to accept change but also to embrace it. After all, that is the first and biggest hurdle. But what happens afterward? How do those facing change take the next step? That is where the Edwards come in. They have written more than a dozen books on home-based businesses but also manuals such as The Practical Dreamer's Hand
book (2000) and Finding Your Perfect Work
(1996). They guide readers step-by-step through six stages of change, showing them how to recognize it's time to move on, release the past, find their way, embrace the future, develop a strategy, and experiment and follow through. The Edwardses' advice is both inspirational and practical. David RouseCopyright © American Library Association. All rights reserved