Customer Reviews

Changing The Game: The New Way To Sell

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Larry Wilson was one of the best life insurance salemen the world ever saw. He could have sold anything. In his book, he shares his secrets of success. While some of his secrets may be nothing new now, he was one of the first to understand training people to be successful sales people. Out-of-print, this book will be a valuable addition to your library.

This is one of the books that is a must for any business library. It helps to put the big picture of business into perspective by doing the small things. "Doing things differently as a result of seeing things differently" and other valuable insights makes you see that longer term thinking in business, especially, in sales is most important. Read it, it will extremely helpful to your success in business.

This book, though over 20 years old, offers timeless instruction for improving one's sales approach...even altering one's way of thinking for the better. It's so subtle, it's almost genius.

As others have pointed out, Larry Wilson broke new territory in approaching the sales process as a counselor to the customer.

I have had this book for years and I re-read it every now and them to remind myself of the valuable lessons it contains. And I am not even in sales...

Larry Wilson, a sales superstar in the Life Insurance business, was a champion of looking at your own attitudes about selling, your company, your products, your marketplace, your competition,your prospects, and your customers. You might think this may be nothing new, but at the time it was not the prevailing thought about selling and "salesmanship".

A good book to see the evolution of selling. Helps to empower salespeople to be more in control of their own selling success!