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Changing How the World Does Business: Fedex's Incredible Journey to Success - The Inside Story Hardcover – October 1, 2006
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Top Customer Reviews
Bravo Zulu (Well Done) Roger for a well written book, simple in style, yet so demonstrative of the events and people.
Mr. Frock's saga, and it can be described only as that, chronicles the birth, development and maturity of FedEX, one of the most successful businesses in US business history. Fred Smith and the team he assembled to develop a really unique idea -- overnight small package delivery to anywhere in the United States -- demonstrated how vision, teamwork, integrity, and creativity CAN overcome daunting challenges. We almost take FedEx for granted now, but Mr. Frock, one of the original senior management team, tells how this was achieved. And the book is one of those page turners, unique really, because we all know how the story ends. But I literally could not put it down.
Some impressions: Mr. Frock tells the story well, making even some of the techical stuff understandable. I really enjoyed his sense of wonder and amazement he expresses at the challenges the company met and overcame. He places people and their personal achivements right where they belong in a story like this -- right in the middle. Mike Collins, the astronaut who orbited the moon while Armstrong and Aldrin landed, once expressed his feelings as the mission went forward: I think we are actually going to pull this off. It is easy to see Roger reaching some tough goal in the business saying that...
Another is the characterization of the formiable FedEx founder, Fred Smith. As Mr. Frock notes when most of senior management team was set to resign when it appeared Mr. Smith himself would be forced to resign in Board dispute: Was our decision to resign the right one? Absolutely! We felt great allegiance to our leader... But even Fred slipped once...but you need to read the bood to find out why. (And why he bet the FedEx checking account in a visit to Vegas...Read more ›
Roger Frock possesses two valuable attributes in telling the FedEx story. First of all he is the ultimate insider who started working with Fred Smith, the founder, before the company was even formed. Secondly, he writes well. The result is a fascinating book that can keep you up late at night.
This is a story about people who were captured by a dream, who lived that dream. The made the dream come true despite times when the dream verged into a nightmare. Not only did the company have to face the problems of a then government regulated industry, but also the OPEC oil embargo, well-established competitors in the air transportation industry and the constant need for venture capital.
Mr. Frock clearly develops the main events through each phase of the company's growth, showing how a committed, talented group of people can work together to make the impossible happen. Along the way he also illustrates solid business principles that can help any company seeking to set and achieve its goals.
Long Financial Services
Most Recent Customer Reviews
Roger is my dad (Steve)'s distant cousin. I've never gotten to meet Roger but I just got around to reading the book my family has been raving about. Read morePublished 1 month ago by Jonathan F
As a business lawyer, it is always interesting to see how businesses get started and how they survive. Read morePublished 9 months ago by Robert C. ross
Amazing. Really good, interesting and useful. You will love it.Published 9 months ago by Gyorgy Gulyas
I do aircraft maintenance for this company so I really enjoyed reading this fascinating story. It is amazing to read how many obstacles where overcome and what Fred Smith did to... Read morePublished 21 months ago by Dwayne
Great read and inside look how the top cargo airline got it started. Great to see an airline actually follow up on taking care of ALL THEIR EMPLOYEES!Published on April 22, 2013 by DARRELL GUY
If you want to know the REAL TRUTH about Fred Smith read ..."Fred Smith's Fedex Plantation." You will see that he is a Criminal and a Thief who Betrayed America and our brave... Read morePublished on September 27, 2012 by The Honest Courier
I bought this book for a paper I had to write on FedEx. It was pretty good. It was an easy read that kept me interested. Word of caution to potential readers. Read morePublished on March 6, 2012 by Will in Tucson