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Linda Richardson is the founder of Richardson, a global sales performance company where she serves as executive chairwoman. She consults with sales organizations and sales leadership on sales process and sales effectiveness. She teaches sales and management courses at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Her last book, Perfect Selling, was a New York Times bestseller and received the SBA gold medal for best sales book. Richardson is credited with starting the consultative sales movement, which has guided most sales methodologies used by companies for the past few decades. Changing the Sales Conversation takes consultative selling to the next level to enable salespeople to succeed in the internet influenced sales environment.
Great read. The shift in approaches in the world of selling are clearly captured in this book. More importantly are the skills, concepts and methodologies to succeed that Linda... Read morePublished 11 months ago by Troy Fowler
I have study Richardson's books and sales systems for quite a few years and this book is a nice link in the maturation of sales. Read morePublished 11 months ago by Robert Kirk
I enjoyed this book although it will require several re-reads to fully grasp all the ideas. Worth buying all the same. More technical than I thought but this is not a bad thing.Published 14 months ago by TCON
Everyone talks about insight. Linda Richardson gives a clear way for you to
Linda captures the essence of what has changed in professional selling over the past 10 years. She is spot on. Read morePublished 18 months ago by A. Tully
Very useful book for everyone that would like to be successful on Sales nowadays. Easy to read, full of useful hints even for experienced sales persons.Published 19 months ago by Michalis Maimaris
This book was for my spouse, who swears by Linda Richardson. He credits her with having the skills to communicate secrets of success. Read morePublished 20 months ago by Una poetisa
"Linda Richardson has moved need/discovery based selling into the conversation economy with her powerful new book Changing the Sales Conversation. It is not simply a book. Read morePublished 20 months ago by Jon