Change is always a difficult and expensive proposition for any organization, and yet the ability to change - to adapt to rapidly shifting demands and developing technologies - is an essential ingredient for success in today's fast-paced business environment. Change is so important and so risky that it cannot be left to chance. This book offers a systematic plan of action for initiating, implementing, and dealing with change. Using a case study of a manufacturing organization's challenge to change its engineering processes, it gives you the practical knowledge and skills you need to implement change successfully for significant improvements in efficiency and quality. You will gain an in-depth understanding of all the critical change factors, including the process of change and its impact on people within an organization. You will learn how to cope with the "delta," the chaotic transitional stage between the status quo and the future, and will come to understand the role of change sponsors, agents, and targets. Numerous tools that facilitate change are discussed in detail, and a comprehensive example demonstrates how all of these factors come into play. Most important, you will develop a new perspective on change - not as a one-time phenomenon, but as a continual process of adaptation that can become an integral part of the way your organization operates. Provide Benefit.
Jeanenne LaMarsh works in a consultative capacity with organizations committed to effective organizational change. She is internationally recognized as an expert in helping companies to implement successful change. Jeanenne works with senior management, key change agents, and people who need to change; helping them to understand change and build effective change management strategies.
Jeanenne founded LaMarsh & Associates in 1979 as a firm that addresses the human factors that support successful change. While serving as both a consultant and teacher of the Managed Change™ model to LaMarsh & Associates clients, Jeanenne has certified over 700 Masters of Managed Change™ throughout the world: people in LaMarsh & Associate' clients who can teach and consult as an extension of LaMarsh & Associates and as an internal resource to their organizations.
Jeanenne's most recent book, Surviving the Delta State, will be published in 2010. Master Change, Maximize Success, co-authored with Rebecca Potts, is published by Chronicle in the United States and Duncan Baird in London. To date it has been translated into seven languages around the world. Her first book on change and change management, Changing the Way We Change, is published by Addison-Wesley. In addition, she has written numerous articles and book chapters and is a frequent contributor to conferences in a variety of industries.
