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Innovation has always played an important role in giving businesses a competitive edge, opening up new opportunities for business development while at the same time helping companies to operate more efficiently and cost-effectively. One area where innovation is having a significant impact is in the way businesses communicate with each other and their clients.
In the past, business relationships were often built over the three-martini lunch and rounds of golf. But increasing pressures on time and entertainment budgets are making these forms of networking a thing of the past. At the same time, new technologies are emerging and shaking up the way that people connect and maintain relationships. In the last decade, for instance, businesses have increasingly relied on...
